Product Marketing Manager

About Neon One

At Neon One, we believe that technology is the key to building vibrant communities of generosity. As a leader in nonprofit software since 2004, we create intuitive solutions that help small and mid-sized nonprofits connect with people, build trust, and make good happen every day.

Our culture is powered by empathy, innovation, and a shared mission to empower organizations making a difference. We operate with a customer-first mindset, take pride in extraordinary results, and grow together by supporting each other and embracing bold new ideas. If you’re passionate about using your skills to drive real impact and want to thrive in a collaborative, fully remote environment, Neon One is the place for you.

The Product Marketing Manager (PMM) is a highly visible, cross-functional role that connects product strategy to revenue outcomes. You will own the go-to-market strategy for your product areas, working closely with Product, Sales, Marketing, and Customer Success to translate our vision into compelling stories, differentiated positioning, and revenue-driving enablement.

This role requires someone who can distill complex ideas into clear messaging, amplify the voice of the customer, and influence across teams. You’ll ensure our products are not only understood but also embraced by the market.

Go-to-Market (GTM) Strategy:

• Define positioning, messaging, and value propositions that set Neon One apart in the nonprofit technology ecosystem.

• Lead product launches and translate product roadmaps into external stories that inspire customers and prospects.

• Build and maintain buyer and influencer personas, ensuring they guide product, sales, and marketing strategies.

• Own pricing and packaging recommendations for your product areas, grounded in customer and market insights; partner with Product, Finance, and Revenue leadership to finalize and operationalize changes.

• Develop the strategic briefs and core messaging pillars that drive demand generation and content marketing campaigns, ensuring a consistent and compelling narrative across all channels.

Sales & Revenue Enablement:

• Deliver scalable enablement programs (training, playbooks, collateral) that empower sales and customer-facing teams to drive pipeline and close deals.

• Partner with Sales to identify gaps in the buying journey and create content and tools that accelerate conversion.

• Track and analyze business metrics (pipeline, win rates, adoption, expansion) and adjust GTM strategies accordingly.

Data Analysis:

• Monitor and own business metrics in regard to revenue, pipeline, win rate, and usage metrics for your product areas.

• Lead the process for the continuous evaluation of trends and adjust strategy to capitalize on shifts in the marketplace.

Customer & Market Insight:

• Be the voice of the customer: gather insights through interviews, surveys, win/loss analysis, and advisory groups.

• Turn customer and market intelligence into actionable inputs for product strategy and campaign development.

• Build a system of customer advocacy, case studies, testimonials, and thought leadership that elevates our brand story.

• Conduct ongoing competitive and market analysis to identify opportunities, threats, and category shifts.

Cross-Functional Leadership:

• Act as a connector across Product, Sales, Marketing, Customer Success, and Support, ensuring alignment and driving execution without authority.

• Influence roadmap discussions with market evidence and customer insight.

• Represent Neon One externally as a product and category evangelist with prospects, customers, and partners.

How Success Will Be Measured:

• Pipeline creation and acceleration for assigned product areas.

• Improvement in win rates and competitive positioning in target segments.

• Growth in product adoption, usage, and expansion revenue among existing customers.

• Impact of pricing and packaging changes on ARR and deal velocity.

• Effectiveness of sales enablement programs, measured by sales team adoption and productivity.

• Quality and clarity of customer-facing messaging and positioning in campaigns, launches, and collateral.

Must-Haves:

• 3+ years of product marketing experience in B2B SaaS.

• Proven ability to craft messaging and positioning that drives market adoption.

• Strong communication skills, capable of distilling complex features into simple, compelling benefits.

• Experience owning GTM strategy and working across the customer lifecycle.

• Analytical mindset with experience tying marketing activities to business outcomes.

Great-to-Haves:

• Familiarity with Pragmatic Marketing or Product Marketing Alliance frameworks.

• Experience building GTM programs targeting SMB or mid-market customers.

• Comfort in a fast-moving, remote-first environment where priorities shift.

• Passion and curiosity for AI and its role in transforming SaaS and customer engagement.

• Growth mindset: open to coaching, resilient through change, and motivated to drive impact.

Why Join Neon One?

At Neon One, our values are how we show up every day. We make good happen by putting empathy and passion at the center of our work, using technology to uplift mission-driven organizations. We stand for our customers, act with care and intention in every decision, own the solution, and grow together. We innovate fearlessly, always exploring new ways to support our community and each other.

Benefits and More:

• Unlimited paid time off.

• Comprehensive health plans (medical, dental, vision).

• 401(k) with up to 3.5% company match.

• Paid parental leave after one year.

• Company-paid life insurance and long-term disability.

• Pet insurance.

• 11 company holidays.

• Paid sick time and a monthly paid volunteer day.

• Medical and dependent care flexible spending accounts.

• Fully remote workplace.

How We Hire

We use AI tools to support our recruitment process, including helping us organize applications and identify early matches based on role criteria. That said, every rejection decision is made by a human. We encourage candidates to apply authentically and avoid relying solely on AI-generated responses, especially during interviews.

This opportunity is offered through HighlightTA, the on-demand talent team supporting Neon One’s growth.

Connect with us and learn more:
Neon One on LinkedIn

HighlightTA on LinkedIn