Retail Event Marketing Manager – Multi-Store Lead Generation

📍 Parkersburg, WV & Surrounding Areas | 💼 Full-time | 🗓 Weekends Required | 50% Local Travel

A fast-growing home improvement brand is seeking a Retail Event Marketing Manager to lead in-store marketing efforts across 10 retail partner locations in the Parkersburg region. This is a hands-on, field-driven role where you’ll manage a team of lead generators responsible for connecting with shoppers, promoting services, and driving customer interest through live retail demonstrations and outreach.

The ideal candidate brings multi-unit retail management experience, strong recruiting instincts, and a knack for energizing field teams. If you love mentoring people, working weekends, and being on the move, this could be the next big step in your marketing leadership career.

💼 What You’ll Do

• Oversee the performance and coaching of lead generation teams across 10+ local retail locations
• Recruit, hire, and train local retail marketers and event staff
• Manage team schedules, daily goals, and staffing coverage
• Maintain strong relationships with partner store management
• Travel regularly across stores to conduct field visits, provide hands-on support, and ensure brand compliance
• Monitor lead quality, conversion rates, and report on team KPIs
• Plan, support, and execute in-store marketing events and promotional activations

✅ What You Bring

• 2–3+ years of multi-unit retail or field team management
• Strong recruiting, onboarding, and training experience
• Weekend availability and ability to travel locally up to 50% of the time
• Experience in event marketing, lead generation, or retail sales is a plus
• Excellent communication, organizational, and problem-solving skills
• Self-motivated and energetic leadership style
• A passion for team building and community-focused engagement

🎯 Why Join?

• Be part of a high-growth marketing channel within a leading home services brand
• Access to training, advancement, and the opportunity to step into higher leadership roles
• Join a company that promotes from within and rewards hard work and initiative
• Make a direct impact on business growth and community outreach

Equal Opportunity Employer

All applicants will be considered without regard to race, color, religion, gender, age, disability, veteran status, or other protected status.

Apply today and take the next step in your field marketing career.