Social Media Marketer
Skills
- Proven short-form video production and editorial instincts
- Strong copywriting for social and platform-native formats
- Analytical ability with native and third-party social analytics tools
- Hands-on experience with HeyGen, CapCut (or similar), YouTube Studio and shorts workflows
- Familiarity with social publishing/listening tools, UTM discipline, and basic web analytics
Responsibilities
- Define and execute social strategy, channel playbooks, and posting guidelines aligned to company goals
- Own the social calendar and map content to launches, tentpoles, and cultural moments
- Brief and partner with Creative to produce native, platform-specific short-form content
- Use HeyGen to produce and iterate on trend-forward short videos and repurpose assets across channels
- Publish and manage content on LinkedIn, X, TikTok, YouTube (including Shorts), and Instagram
- Analyze performance, maintain dashboards/scorecards, and report learnings to leadership
- Collaborate cross-functionally with Product Marketing, Performance, Community, Demand Gen, and Partnerships
- Support content capture and light editing when needed (CapCut or similar)
- Monitor competitors and cultural trends and recommend experiments to improve reach and conversion
Education
- Bachelor’s degree in Marketing, Communications, or related field — or equivalent practical experience
Benefits
- Competitive salary within the listed range
- 401(k) plan and health benefits
- Generous PTO and parental leave program
- Emotional health resources
- Professional growth and skills development opportunities
- Inclusive, collaborative work environment and access to modern tools
Average salary estimate
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