Regional Sales Director - Atlantic North
Regional Sales Director
Region: Atlantic North
GeneDx (Nasdaq: WGS) delivers personalized and actionable health insights to inform diagnosis, direct treatment, and improve drug discovery. The company is uniquely positioned to accelerate the use of genomic and large-scale clinical information to enable precision medicine as the standard of care. GeneDx is at the forefront of transforming healthcare through its industry-leading exome and genome testing and interpretation services, fueled by the world’s largest, rare disease data sets. For more information, please visit
SUMMARY:
GeneDx is seeking a high-performing, strategically minded Regional Sales Director (RSD) to lead a team to execute sales goals across a defined region. This RSD will lead our General Pediatrics sales team, focusing on expanding access to GeneDx’s advanced genetic testing solutions within this critical patient population.
As an RSD, you will be responsible for driving regional performance, supporting your team in cultivating strong provider relationships, and ensuring successful adoption of GeneDx’s genetic testing solutions. You’ll serve as a key leader in the field, guiding and mentoring a team of sales representatives while working in close partnership with the National Sales Director to execute strategic initiatives, expand market presence, and exceed sales goals.
RESPONSIBILITIES:
Drive Regional Growth: Achieve and exceed regional sales goals by developing and executing strategic business plans that align with GeneDx’s broader commercial objectives.
Team Leadership & Development: Recruit, hire, train, and coach a high-performing team of Regional Account Executives (RAEs) focused on General Pediatricians. Provide ongoing mentorship and professional development opportunities to support team success.
Field Engagement & Coaching: Spend significant time in the field alongside RAEs to assess needs, review objectives, and provide strategic guidance. Deliver in-the-moment coaching and feedback to continuously improve performance.
Performance Management: Set clear expectations and performance benchmarks for the team. Monitor results, conduct regular performance reviews, and implement corrective action plans when needed.
Operational Oversight: Manage the region’s budget responsibly, ensuring a strong return on investment for all expenditures. Analyze regional performance data to inform resource allocation and planning.
Cross-Functional Collaboration: Partner closely with internal stakeholders across Marketing, Training, Market Access, Client Experience, and Enterprise teams to align field efforts and drive consistent execution.
Onboarding & Training: Lead regional team meetings, facilitate ongoing training sessions, and actively participate in onboarding new hires to ensure a seamless integration into the GeneDx culture and sales process.
Market Expertise: Maintain a high level of knowledge of GeneDx’s products, competitive landscape, and market dynamics to effectively position offerings and support team strategy.
Cultural Leadership: Model and promote GeneDx’s core cultural principles—embrace change, communicate openly and empathetically, act with integrity, be bold and brave, and drive forward with purpose.
Agility & Growth Mindset: Demonstrate personal agility by adjusting style and approach as needed. Commit to continuous self-development and professional learning.
Team-First Mentality: Exhibit accountability, a strong work ethic, and a collaborative spirit that fosters team cohesion and shared success.
Administrative Excellence: Meet expectations and deadlines for all projects, reporting, and administrative responsibilities in a timely and organized manner.
Qualifications:
- Bachelor's degree in business, marketing, sciences or related field.
- 8–10 years’ experience in a relevant industry/commercial environment as a sales professional and sales leader.
- Knowledge of, and experience in, the Diagnostics/Genetics/Genomics industry strongly preferred
- Experience within complex selling environments with payer reimbursement knowledge and ability to prioritize and align organizational goals and objectives with selling processes
- Must live within the region they support
- Must have a valid driver license and a vehicle to use for work on a daily basis
- Ability to quickly learn technical and disease state information
- Excels in a rapidly changing, competitive environment
- Demonstrates excellent written and verbal skills
- Proficient in Microsoft Office
- Ability to travel 40–60%, including possibly nights or weekends to attend conferences, meetings, special events, etc.
#LI-REMOTE
~
Science - Minded, Patient - Focused.
At GeneDx, we create, follow, and are informed by cutting-edge science. With over 20 years of expertise in diagnosing rare disorders and diseases, and pioneering work in the identification of new disease-causing genes, our commitment to genetic disease detection, discovery, and diagnosis is based on sound science and is focused on enhancing patient care.
Experts in what matters most.
With hundreds of genetic counselors, MD/PhD scientists, and clinical and molecular genomics specialists on staff, we are the industry’s genetic testing experts and proud of it. We share the same goal as healthcare providers, patients, and families: to provide clear, accurate, and meaningful answers we all can trust.
SEQUENCING HAS THE POWER TO SOLVE DIAGNOSTIC CHALLENGES.
From sequencing to reporting and beyond, our technical and clinical experts are providing guidance every step of the way:
TECHNICAL EXPERTISE
- High-quality testing: Our laboratory is CLIA certified and CAP accredited and most of our tests are also New York State approved.
- Advanced detection: By interrogating genes for complex variants, we can identify the underlying causes of conditions that may otherwise be missed.
CLINICAL EXPERTISE
- Thorough analysis: We classify variants according to our custom adaptation of the most recent guidelines. We then leverage our rich internal database for additional interpretation evidence.
- Customized care: Our experts review all test results and write reports in a clear, concise, and personalized way. We also include information for research studies in specific clinical situations.
- Impactful discovery: Our researchers continue working to find answers even after testing is complete. Through both internal research efforts and global collaborations, we have identified and published hundreds of new disease-gene relationships and developed novel tools for genomic data analysis. These efforts ultimately deliver more diagnostic findings to individuals.
Learn more About Us here.
Our Culture
At GeneDx, we are dedicated to cultivating an environment where creativity and innovation thrive. We believe in the power of community and collaboration, where diverse perspectives are embraced, and every voice contributes to our shared success. Our team is a vibrant mix of professionals who challenge and support each other in equal measure, fostering growth both personally and professionally. When you join us, you're not just taking on a job—you're joining a movement. A movement that champions curiosity, embraces change, and believes in making an impact, one patient at a time. Cultural principles we live by:
- Be bold in our vision & brave in our execution.
- Communicate directly, with empathy.
- Do what we say we're going to do.
- Be adaptable to change.
- Operate with a bias for action.
Benefits include:
- Paid Time Off (PTO)
- Health, Dental, Vision and Life insurance
- 401k Retirement Savings Plan
- Employee Discounts
- Voluntary benefits
GeneDx is an Equal Opportunity Employer.
All privacy policy information can be found here.
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