Sr. Manager, Global Integrated Marketing Cyber Safety

Business Title: Senior Marketing Manager, Global Integrated Marketing, Consumer Cyber Safety

About the Role:

The Global Integrated Marketing team for the Cyber Safety segment, part of the Consumer Marketing group, drives global growth and preference for our consumer cyber safety brands through strategic storytelling across all consumer touchpoints—from leading advertising campaigns to supporting go-to-market channel narratives.

We partner closely with stakeholders within marketing and cross-functionally with teams across the organization and work across regions with a global view end to end – ensuring consistency and at the same time reflecting regional nuances for strong local relevance and impact.

Reporting into the Head of Global Integrated Marketing Cyber Safety, you’ll be the Global Integrated Marketing (IM) lead for the Norton brand - our premium Cyber Safety brand.

In this role, you’ll lead the strategic development of campaigns, messaging, and creative for your brand, producing diverse assets tailored to our GTM channels and aligned with current consumer trends—particularly in social media and video incl. offline production for key markets. As the IM lead, you’ll also maintain a consolidated view of how campaigns launch in-market and strategically connect efforts to maximize impact and engagement.

You will partner with teams across the routes to market - Direct to Consumer, CSM/Retention, Partner/Retail - across all regions to understand their needs and considerations, and drive alignment and consistency in our brand and message as well as build out foundational assets for storytelling in partnership with our creative agencies.  You´ll collaborate closely with other cross functional teams within the wider marketing org i.e. Brand Experience, Insights, PR, as well as outside of marketing - i.e. product marketing, legal, finance and more.

You’re a collaborative team player, eager to learn, and proactive, with strong organizational, communication, and presentation skills.

Job scope: / What you´ll do:

• Own/Lead the messaging and strategic storytelling for the Norton brand
• Independently build project briefs including customizing messaging strategy for the scope and type of project, infuse relevant insights and data into the upfront strategy for briefing
• Effectively evaluate creative against briefs and overall campaign strategy, providing both strategic and tactical creative feedback to drive desired outcomes
• Drives campaign video production in partnership with creative agencies including the planning & production process end to end, ensuring alignment with stakeholders along the way.
• Ability to independently manage production process with internal agency teams for projects of various sizes and channels
• Responsible for creating an annual holistic plan for the brand, incorporating recurring priorities, upcoming product launches, and other opportunities, along with budget, timing, and dependency considerations.
• Independently lead & drive highly complex cross-functional campaigns and GTM launches.
• Identify gaps and opportunities in the marketing plan, gather cross-functional input, and proactively develop strategies to drive alignment.
• Independently leverage and reflect insights & data in projects. Proactively identify & present research opportunities to help with campaign strategy development
• Lead Post-mortem Analysis of campaign activities with ability to analyse information and share back implications to drive further campaign optimization
• Strong understanding of the business beyond the team and day to day work
• Strategically and tactically guide and  influence GTM teams with their campaign activations

Qualifications:

• 7-10 years of consumer marketing experience or equivalent, technology a plus
• Bachelors Degree required, Masters or Graduate degree preferred
• Strong strategic abilities to surround problems with multi-faceted viewpoints and problem solving, using data and insights effectively to develop fact-based recommendations
• Ability to lead and drive X-functional teams, influencing outcomes through effective, data driven storytelling
• Comfortable presenting and influencing senior level executives
• Agency Management, effective brief writing, and creative feedback skills required
• Excellent time & project management skills required to effectively managing multiple complex projects simultaneously & independently
• Ability to manage department budget effectively including large scale production budget management
• Strong interpersonal skills and ability to work across and within teams to ensure proper alignment
• Flexible working styles and ability to learn quickly, take feedback and guidance, and action thoughtfully
• Strong ability to think globally, with the consumer top of mind, to bring consistency with an understanding of regional nuances that can flex across regions through creative solutions 
• Understanding of importance of localization to drive relevant stories in key markets while simultaneously thinking about global connections and implications
• Deep understanding of brand guidelines, segmentation and brand expression in multi-brand category and ability to effectively use and reference them in day-to-day projects 
• Knowledge of media channels and performance strategies and metrics

Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.

We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants. Learn more about pay transparency. 

To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.