Senior Marketing Manager

Have you ever been crystal clear on the benefits your employer provides and how to actually use them when you need them most? Most people haven’t. For employees, benefits are confusing and overwhelming. For HR and finance leaders, benefits are the second-largest expense, but they lack the visibility to know what is working and what is wasted.

At Avante, we are changing that. We are the first AI-native benefits platform built to turn benefits complexity into clarity. For employees, Avante acts like a personal guide, making benefits simple to understand and use. For leaders, Avante unifies fragmented data and delivers real-time insights so they can improve programs, control costs, and prove ROI.

We are growing quickly and looking for a Senior Marketing Manager to make sure the right leaders hear this message and act on it. This role is about connecting with decision-makers, showing them how Avante transforms benefits for their people, and driving the demand that fuels our growth.

• Drive demand. Lead demand generation programs from strategy to execution, building integrated campaigns that fuel pipeline, accelerate adoption, and deliver measurable impact.
• Run campaigns end-to-end. Plan, launch, and optimize campaigns across channels including email, webinars, events, and digital — ensuring they are creative, clear, and effective
• Leverage HubSpot. Build, manage, and measure campaigns in HubSpot. You know how to segment, nurture, and automate in a way that feels human and drives results.
• Activate the field. Partner with sales to deliver field marketing programs that engage prospects and strengthen customer and consultant relationships.
• Experiment with channels. Test and refine paid media, performance marketing, and social campaigns that extend Avante’s reach and amplify our story.
• Keep it clear. Whether it’s a campaign email written with AI or an event promotion, you translate complexity into clarity that resonates.
• Measure and optimize. Define success metrics, track performance, and continuously improve programs based on what works.

• Early-stage startup experience is required. You thrive in fast-moving, high-ambiguity environments where building and scaling happen at the same time.
• Proven success in demand generation and campaign management in B2B SaaS.
• Hands-on expertise with HubSpot (must-have).Strong project management skills and the ability to run multiple campaigns simultaneously.
• Comfort writing campaign copy (emails, landing pages, event promos) that is clear, compelling, and aligned with brand voice.
• Collaborative mindset with the ability to partner effectively with sales, product, and leadership.
• Analytical and data-driven approach to measuring and improving marketing performance.

• Have experience with paid media or performance marketing.
• Know how to build and scale social campaigns that spark engagement.
• Have run field marketing programs such as events, workshops, or roundtables.
• Have experience in HR tech, healthcare, or benefits.

• At Avante, our culture is defined by four core values:
• Beat Yesterday – We are committed to improvement and innovation every day.
• Embrace Type 2 Fun – We approach challenges with resilience and find meaning in the climb.
• Act Like an Owner – We take initiative, solve problems, and hold ourselves accountable with kindness and candor.
• Stay Hungry, Stay Curious – We question the status quo and pursue breakthrough ideas with humility and curiosity.