Director, Product Marketing
Skills
- Proven product marketing leadership in B2B SaaS with measurable go-to-market outcomes
- Expertise in messaging, positioning, and sales enablement
- Strong cross-functional collaboration with Product and Revenue teams
- Data-driven decision making and analytics to guide content/messaging
- Excellent storytelling and written/verbal communication
- Experience building and managing high-performing teams
Responsibilities
- Design, own, and evolve product messaging and positioning frameworks focused on market differentiation
- Build and scale sales enablement toolkits to improve rep ramp and close rates
- Define and drive a repeatable process to take new products and releases to market
- Partner with Product, Sales, and Account Management to translate customer insights into product and revenue-driving priorities
- Lead, hire, and develop a team of product marketers, content creators, and strategists with accountability frameworks
- Produce customer reference materials and foster customer advocacy
- Establish metrics, reporting, and continuous improvement processes to measure go-to-market effectiveness
- Create an industry knowledge center of excellence for employees and customers
Education
- Bachelor's degree preferred or equivalent experience
- MBA or advanced degree is a plus
Benefits
- Competitive total compensation and equity incentive plan
- Flexible PTO and remote work
- Medical, dental, and vision plan options
- 401(k) with company match
- Flexible spending accounts (FSA)
- Teladoc Health access
Average salary estimate
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