Marketing Operations Manager

About GameChanger:

We believe in the life changing impact youth sports have on and off the field. Sports encourage leadership, teamwork, responsibility, and confidence – important life lessons that have the power to propel our youth toward meaningful futures. We recognize that without coaches, parents, and volunteers, organized youth sports could not exist. By building the first and best place to experience the youth sports moments important to our community, we are helping families elevate the next generation through youth sports.

So if you love sports and their community building potential, or building cool products is your sport, GameChanger is the team for you. We are a remote first, dynamic tech company based in New York City, and we are solving some of the biggest challenges in youth sports today.

The Position:

As our Marketing Operations Manager, you will align and optimize the marketing department, processes, and technologies to enhance revenue generation and overall business efficiency. You will streamline operations, improve collaboration, and drive revenue through data-driven decision-making and process improvement. You will ensure the tools are working proficiently to meet GameChanger's marketing objectives. You will report to our Director of Growth Marketing.

What You'll Do:

• Manage our marketing tools, including Braze and Hightouch, ensuring data integrity and system performance.

• Support the owners of other marketing tools, including AppsFlyer and HubSpot, through assistance with integration and maintenance.

• Build marketing workflows, lead scoring models, custom events, and data validation rules to support our goals.

• Collaborate with product, engineering, and data teams to integrate marketing systems with CRM, CDP, and other business systems, ensuring seamless data exchange and synchronization.

• Manage deep linking, link-building strategies, and support the marketing team in tracking across all channels to enhance campaign performance and ensure accurate attribution.

• Maintain technical documentation of marketing systems, including system architecture, data flows, and technical specifications.

• Troubleshoot and resolve technical issues with marketing systems, working with our teams and external vendors to ensure resolution.

Who You Are:

• 5+ years of experience in marketing operations, with a focus on marketing automation platforms and system administration.

• Experience with marketing automation platforms and/or customer engagement platforms, including configuration, customization, and integration.

• Experience with data management, including data modeling, data quality, data governance, and querying data using SQL.

• Experience working with an MMP (AppsFlyer preferred) to track app campaign performance and ensure accurate attribution.

• Knowledge of CRM systems and experience integrating marketing automation platforms with CRM.

• Certification in Braze and experience writing advanced liquid.

Perks:

• Work remotely throughout the US* or from our well-furnished, modern office in Manhattan, NY.

• Unlimited vacation policy.

• Paid volunteer opportunities.

• Technology stipend - $4,000 every 2 years after your start to make sure you have the latest and greatest technology

• WFH stipend - $500 annually to make your WFH situation comfortable.

• Learning stipend - $500 annually towards continued development

• Monthly physical, mental, wellness & learning stipend offered through Holisticly

• Monthly lifestyle stipend offered through Fringe

• Full health benefits - medical, dental, vision, prescription, FSA, HRA, HSA, and coverage for family/dependents.

• Retirement savings - Traditional and Roth 401K plans are offered through Vanguard, with an immediate company match.

• Life insurance - basic life, supplemental life, and dependent life.

• Disability leave - short-term disability and long-term disability.

• Company paid parental leave - up to 20 weeks for birthing parents and up to 12 weeks for non-birthing parents.

• Family building benefits offered through Progyny.

• DICK'S Sporting Goods and their family of brands teammate discount.

The target salary range for this position is between $130,000 and $150,000. This is part of a total compensation package that includes incentive, equity, and benefits for eligible roles. Individual pay may vary from the target range and is determined by several factors including experience, internal pay equity, and other relevant business considerations. We constantly review all teammate pay to ensure a great compensation package that is fair and equal across the board.

* DICK'S Sporting Goods has company-wide practices to monitor and protect the company from significant compliance and monetary implications as it pertains to employer state tax liabilities. Due to said guidelines put in place, we are unable to hire in AK, DE, HI, IA, LA, MS, MT, OK, and SC.

We are an equal opportunity employer and value diversity in our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

IMPORTANT NOTICE: All official recruitment communications from GameChanger will come from an email address ending in @gc.com or [email protected]. If you receive communication from any other domain, please be cautious, as it is likely fraudulent.