Associate Director, Content Strategy - Marketplace Partnership

About Front Row:

We partner with leading brands to accelerate their ecommerce growth. We leverage our capabilities and proprietary technology to design, market, distribute and accelerate brands on a global scale. We’re continually cultivating functional areas of expertise and retaining the highest caliber of talent – while sharing knowledge and data, creating efficiencies, and looking at every aspect of our client’s business from a 360 perspective. We work effectively to give every client the hands-on support, niche knowledge, and first-access they need to win in the world’s most competitive commerce markets and make each of our six capabilities the first to act on the next big things. We live for the exchange of energy between brands and audiences, you should too, and we’ve made it our mission to expand every brand’s market share and heart share. Because we believe every transaction has the potential to be transformational. We leverage data-driven insights from Catapult, our proprietary technology, and our deep understanding of marketplaces like Amazon, Walmart & TikTok Shop, to craft strategies unique to each brand we work with while protecting their pricing and channel strategies at every lifecycle stage and in any global market.

Role Overview: 

As an Associate Director of Content Strategy you will be responsible for the continued leadership, development, and performance of Front Row’s marketplace content practice - overseeing both strategic and creative output across Amazon, Walmart, TikTok Shop, and emerging platforms. This person will guide the evolution of Front Row’s content capabilities and processes while directly owning creative strategy and execution for a portfolio of key clients.

They will work closely with a team of Content & Design experts to drive content excellence, scale production efficiency, and ensure marketplace creative consistently delivers measurable results for clients. As a leader within the Marketplace Partnership division, this person’s main responsibility lies within content strategy and creative performance, but their impact will extend across SEO, brand strategy, and performance marketing, ensuring full-funnel alignment between creative and commerce outcomes.

Being part of the Front Row leadership team means making an impact beyond your own department – contributing to company-wide initiatives, supporting cross-functional innovation, and helping shape the next generation of marketplace storytelling.

Key Responsibilities:

Leadership & Team Development

• Manage and mentor a small team of 1-3 Content Leads, ensuring high-quality creative output and professional growth.
• Serve as a player-coach, leading by example through hands-on brand ownership and content execution.
• Set standards for creative excellence and operational efficiency across the Marketplace Content team.
• Champion innovation –  identifying and piloting AI-powered tools for workflow efficiency, image optimization, and metadata enrichment.
• Support hiring, onboarding, and training of new content team members.
• Partner with senior leaders across Design, SEO, PPC & Insights to refine team workflows, creative standards, and operational best practices.
  

Creative Strategy & Execution

• Act as the primary content strategy lead for 7-10 client accounts across key categories (Beauty, Wellness, CPG).
• Develop content roadmaps aligned with brand objectives, product launches, and seasonal initiatives.
• Lead the creation and optimization of Amazon PDPs, A+ content, Brand Stores, and Ad Creatives (SBAs, SBVs, DSP).
• Collaborate with Design, Performance Marketing, and Brand Strategy to ensure content aligns with data insights, SEO, and campaign objectives.
• Oversee quality control and ensure all content meets both brand standards and marketplace best practices.
• Translate brand strategy and performance insights into actionable creative concepts that increase discoverability, conversion, and engagement.
• Identify opportunities to integrate AI tools for content generation, image optimization, and performance reporting.
  

Performance & Process

• Analyze creative and marketplace data to guide ongoing optimization and storytelling improvements.
• Partner with SEO and Insights teams to interpret ranking and conversion data to inform creative decisions.
• Contribute to MBRs and QBRs, providing insights and presenting  recommendations tied to creative KPIs.
• Support the rollout and evolution of content SOPs, playbooks, and creative frameworks.
• Stay current on marketplace updates (algorithm, content formats, new placements) to guide proactive strategy shifts.

• 4+ years in content strategy, digital merchandising, or creative marketing for ecommerce, with strong Amazon experience.
• 2+ years managing or mentoring team members, ideally within an agency, aggregator, or marketplace context.
• Demonstrated ability to balance strategic thinking and hands-on execution – managing a team while owning key client relationships.
• Expertise in Amazon content development (A+, Brand Stores, PDPs, etc.) and familiarity with Walmart Marketplace and TikTok Shop.
• Strong collaboration skills across creative, data, and performance marketing teams.
• Proven track record improving creative KPIs
• Advanced understanding of the impact of SEO for marketplaces and how to integrate insights into creative.
• Experience briefing and collaborating with Art Directors, Designers & Video Editors for content development
• Excellent communication, presentation, and storytelling skills.

• Health, dental, and vision
• PTO
• Summer Fridays
• Wellness and commuter benefits
• Work with a fun, consultative team of experts
• Location - headquartered in SoHo, New York City with offices in San Diego, Hamburg and Bratislava

SALARY - $110,000 - $130,000