Senior Manager, Digital Demand Generation

JOB SUMMARY:

We’re seeking a growth-focused, consumer-obsessed Senior Manager, Digital Demand Generation will lead revenue marketing strategy across our direct-to-consumer business. You will be responsible for managing overall growth strategy - acquiring new customers, driving revenue across our Commerce storefronts, and delivering meaningful, data-driven engagement throughout the customer lifecycle.

This role blends performance marketing, content, storytelling, and digital merchandising — all in service of profitable, scalable DTC growth across physical products, connected devices, and subscription services.

This is a hybrid role - Tuesday - Thursday in the office, Monday and Friday (work from home)

Key Responsibilities:

Customer Acquisition & Paid Media

• Own the strategy and execution of paid digital (Meta, Google, YouTube, TikTok, Amazon DSP), affiliates, and influencers to acquire and retain high-value DTC customers.
• Optimize for CAC:LTV, return on ad spend (ROAS), and media efficiency across channels.

Site & Conversion Optimization

• Partner with SEO, content strategists and UX teams to optimize product pages, landing flows, merchandising, and bundling strategies to improve conversion and AOV.
• Execute data-driven A/B tests to refine messaging, promotions, and funnel performance.

DTC Promotion & Product Marketing

• Launch DTC-first campaigns for new product releases, seasonal promotions, and service offerings (e.g., app upgrades, subscriptions).
• Create integrated marketing programs that combine paid, owned, and earned media around life moments.

Analytics, Reporting & Forecasting

• Partner with Analytics team to build dashboards and reporting frameworks to monitor CAC, LTV, conversion rates, and subscriber growth.
• Forecast demand, build marketing mix models, and influence supply planning and site merchandising.

Cross-Functional Leadership

• Lead and grow a team of performance marketers, growth content strategies, and agency partners.
• Collaborate closely with CRM, Insight & Analytics, Creative, Product teams, and data science to build a seamless customer experience across the funnel.

Qualifications:

• Minimum 5 years of DTC marketing experience, with a strong track record in customer acquisition, performance media, and full-funnel campaign strategy.
• Experience managing 7-figure budgets and delivering revenue and margin growth through paid and owned channels.
• Proven success optimizing Commerce funnels (Shopify, Salesforce Commerce Cloud, etc.) and working with analytics tools like GA4, Amplitude, or Looker, Rockerbox.
• Strong cross-functional leadership and ability to influence creative, tech, and executive stakeholders.
• Experience with connected products, app-based services, or hybrid physical/digital consumer ecosystems.

COMPETENCIES:

• Drives vision and purpose
• Drives Engagement
• Manages Complexity
• Plans and Aligns
• Decision Quality

Company Description:

Fortune Brands Innovations, Inc. is an industry-leading innovation company focused on creating smarter, safer and more beautiful homes and improving lives. Our driving purpose is that we elevate every life by transforming spaces into havens. We believe our work and our brands can have incredibly positive impacts for not just our business and shareholders, but for people and the planet, too. When you join Fortune Brands, you become part of a high-performing team who are empowered to think big, learn fast and make bold decisions. We support an inclusive and diverse culture where everyone is encouraged and empowered to be their authentic selves, and where our differences and unique perspectives are a key strength. Explore life at Fortune Brands here

Additional Information:

Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is Hiring Pay Range: $105,000 USD - $165,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based sales incentive plan.

At Fortune Brands, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits (including half-day summer Fridays per policy), inclusive fertility / adoption benefits, and more. We offer numerous Employee Resource Groups to support inclusivity and our associates’ feeling of belonging at work.

Fortune Brands is a brand, innovation and channel leader focused on exciting, supercharged categories in the home products, security and commercial building markets. Our portfolio of brands includes Moen, House of Rohl, Aqualisa, SpringWell, Therma-Tru, Larson, Fiberon, Master Lock, SentrySafe and Yale residential.

Fortune Brands is headquartered in Deerfield, Illinois and trades on the NYSE as FBIN

Equal Employment Opportunity:

FBIN is an equal employment opportunity employer and does not discriminate against any applicant based on race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.

Reasonable Accommodations:

FBIN is committed to working with and providing reasonable accommodation to applicants with disabilities. If you need a reasonable accommodation for any part of the application or interview process, please contact us at [email protected] and let us know the nature of your request along with your contact information. Resumes submitted to this email address will not be responded to.

To protect yourself from fraudulent job postings or recruitment scams, please note that FBIN job postings are exclusively hosted on our careers page at www.fbin.com/careers>.