Director, GTM & Product Marketing

Fitt Talent Partners is a specialized recruitment firm for top health and wellness companies.

We’re filling this role for a client - A fast-growing human performance supplement company.

Job Description

This individual will lead the development and execution of the GTM strategy and product marketing for new product launches, ensuring alignment across cross-functional teams, driving product adoption, and amplifying our brand and positioning in the market. You will be a key player in helping define the strategic positioning of our products, ensuring successful launches, and driving the adoption and growth of products.

As such, this role will also be crucial in overseeing and optimizing the daily operations of our company, working closely with the SVP of Marketing. As the GTM lead, this role will be responsible for streamlining processes, enhancing efficiency, and contributing to the overall growth and success of our business by moving key business initiatives forward. This role requires a project manager with strong drive and business acumen who can fly into areas of the org needing support and partner as a servant leader to pull projects through to completion.

This role supports our mission of democratizing high performance by ensuring that our teams are using best in class practices of high performing organizations to deliver on our mission to our customers. The ideal candidate will have a blend of strategic thinking, product expertise, and hands on execution experience. This role will report directly to the SVP of Marketing.

Responsibilities

• Go-To-Market (GTM) Strategy Development & Execution:

  • Lead the marketing end-to-end GTM strategy and execution for all new product launches, ensuring alignment with company vision, goals, audience needs

  • Define key messaging, value propositions, and positioning for new products, working closely with the Executive leadership team, Product, High-Performance, Ecommerce and Brand/Content teams

  • Work closely with the rest of the Marketing team to develop comprehensive launch plans, including timeline, deliverables, and marketing materials including product angles, messaging, and copy.

• Product Marketing & Positioning

  • Own the product positioning and narrative development to ensure products across our curated portfolio are differentiated and resonate with target audiences

  • Conduct market research, competitive analysis, and customer feedback collection to continuously refine product messaging and positioning

  • Collaborate with the Product and High Performance team to ensure product features, benefits, and value propositions align with market demand and comply with regulatory requirements

  • Work closely with Ecommerce and Retention teams to build and execute customer product journeys to equip customers with the knowledge they need to stick with their habits

• Cross-functional Collaboration & Alignment:

  • Serve as a key point of contact between the executive team and other departments within the organization for GTM, Product launches, and key business initiatives

  • Act as the primary liaison between all teams (Product, High Performance, Operations, Marketing, Ecomm, Amazon, Team Sales, Retail, and Customer Success) to ensure alignment of GTM strategy, timelines, and initiatives

  • Work closely with People and Culture, Product team, Marketing, and High Performance team to develop product training for the company

  • Work with Ecommerce and Marketing teams to build targeted campaigns that drive lead generation and product awareness

  • Collaborate with Strategic Sales & Retail teams to develop tools and training materials that drive product adoption and revenue generation

• Brand & Product Evangelism:

  • Act as a product evangelist both internally and externally, promoting the benefits of our products to the broader market, including at events, conferences, PR, and through media outreach

• Support executive leadership team:

  • Assist the executive team in defining and implementing strategic initiatives to drive the company's growth and success

  • Conduct research, gather data, and prepare reports to support decision-making processes

  • Participate in strategy discussions and help translate high-level strategies into actionable plans

• Develop operational processes and workflows:

  • Develop and implement effective strategies to optimize the company's operational processes and workflows

  • Identify areas of inefficiency within the organization and implement process improvements to enhance productivity and reduce operational costs

  • Collaborate with senior management to define operational goals and objectives aligned with the company's strategic vision and roll out across the org

  • Monitor key performance indicators (KPIs) to track the effectiveness of operational initiatives

Qualifications

• Bachelor's Degree with 8-12 years of directly related experience in project management, management consulting, product marketing, GTM strategy, digital marketing, or related roles

• Demonstrated ability to balance operations and implement strategic/innovative solutions

• Exceptional strategic thinking, problem-solving, and project management skills with the ability to multitask and prioritize in a fast-paced environment

• Excellent communication skills – including written, presentation, and interpersonal skills – with the ability to collaborate effectively with cross-functional teams and senior leadership

• Strong background in consumer products, ideally in the wellness, health, or performance industries

• Experience working in a fast-paced, cross-functional environment with teams across

• Product, Sales, Marketing, Ecomm, Operations, Data & Analytics, & Customer Success

• Hands-on experience in positioning, messaging, and driving consumer awareness for new products

• Ability to distill complex product information into clear, compelling messaging for diverse audiences

• Proficient in analyzing and interpreting data to derive product performance insights

• Capable of synthesizing data into clear, compelling stories that engage company stakeholders and drive informed decision-making

• Deep understanding of customer behavior, market trends, and competitive landscapes

• Entrepreneurial mindset with a bias towards action

• Passion for a high-performance lifestyle

• MBA degree a plus

Location

• This is a hybrid role based out of our client's Park City headquarters.