Director of Paid Media - Remote
Skills
- 7+ years scaling paid media for DTC brands with experience managing $1M+/month budgets.
- Deep expertise in Meta Ads and Google Ads; working knowledge of TikTok and other emerging channels.
- Strong analytical ability with focus on unit economics (CAC, LTV, margin) and attribution nuance.
- Proven background in creative testing frameworks and translating insights into scalable ad creative.
- Cross-functional leadership to align media, creative, inventory, and CRO.
Responsibilities
- Forecast, allocate, and manage multi-channel ad budgets to meet efficiency and scale targets.
- Own performance across Meta, Google, and emerging paid channels with daily optimization and SOP-driven campaign management.
- Design and run structured creative testing programs and provide weekly/monthly creative performance insights.
- Analyze funnel performance, run A/B tests with CRO, and optimize key metrics like CAC, LTV, AOV, and subscription rate.
- Develop and document cross-functional processes linking creative, forecasting, and unit economics for scalable acquisition.
- Lead and mentor paid media and creative strategists, ensuring alignment across teams and continuous process improvement.
Education
- Bachelor's degree in Marketing, Business, or related field or equivalent experience.
- Advanced degree (MBA) or related certifications preferred but not required.
Benefits
- Remote-first work environment
- Competitive salary with performance-based incentives
- Health, dental, and vision benefits (typical employer offerings)
- Paid time off and holiday policy
- Professional development and career growth opportunities
- Inclusive workplace and equal opportunity employer
Average salary estimate
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