Field Marketing Director

Essential Functions:

Oversees and supports strategic decisions from the National and Regional level, as well as local.

Oversees operational aspects of merchandise execution.

Expand brand presence in each market by developing an annual marketing plan, utilizing local opportunities for billboards, radio and other media.

Improves results of under-performing assets by developing imaginative and complex methods, procedures, products, systems and/or innovative programs.

Analyzes financial results; recommends promotions and category changes to meet/exceed established goals, aligning with the National and Regional Merchandising functions.

Anticipates and reacts to competitive activity within each market by reviewing, analyzing and providing recommendations aligning with the National and Regional Merchandising functions. Ensures implementation of marketing/merchandising plans and initiatives by communicating with Retail Operations Directors and Market District Managers.

Maximizes marketing/merchandising and profit opportunities by visiting local markets to identify and implement best practices throughout the Business Unit and shares results company-wide, following the directives of the National and Regional levels.

Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions. Allocates program costs by preparing operational and risk reports for analyses.

Maintains staff by recruiting, selecting and orienting employees. Maintains staff job results by training coaching, counseling and disciplining employees, planning, monitoring and appraising job results.

Maintain professional and technical knowledge by attending educational workshops, reading professional publications; establishing personal networks; or participating in professional societies.

Contributes to team effort by accomplishing determined Financial and Key Result Area targets pursuant to Company Plan guidelines.

Qualifications

Bachelor’s degree in marketing or related field preferred.  Other combinations of job-related experience and education that meet the requirements may be substituted.

Ten years of experience or more preferred; including a minimum of seven years of management responsibility.

Experience with MS Outlook, Excel, PowerPoint and Word preferred.

May require up to 50% travel.

Valid driver’s license required.

Physical Requirements:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  Complete physical activity inventory of the position includes:

• Sit for long periods of time.
• Operate computer keyboard and mouse for data entry.
• View computer monitor
• Hear and speak via telephone.
• Reach forward and/or overhead
• Occasionally lift up to 20 pounds

Work Environment:

• The noise level in the work environment is usually moderate at a normal range.
• The lighting will include natural light from the outside as well as fluorescent lighting throughout the work areas.
• Work with minimum direction and periodic supervision.

THE ABOVE STATEMENTS REFLECT THE GENERAL QUALIFICATIONS / DUTIES AND /OR RESPONSIBILITIES NECESSARY TO IDENTIFY THE JOB AND ARE NOT NECESSARILY INTENDED TO SET FORTH ALL OF THE SPECIFIC REQUIREMENTS OF THE JOB.

NOTE:  This Job Description may change periodically as required by business necessity, with or without advance notice to employees.

Circle K is an Equal Opportunity Employer.
The Company complies with the Americans with Disabilities Act (the ADA) and all state and local disability laws.  Applicants with disabilities may be entitled to a reasonable accommodation under the terms of the ADA and certain state or local laws as long as it does not impose an undue hardship on the Company. Please inform the Company’s Human Resources Representative if you need assistance completing any forms or to otherwise participate in the application process.

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