Senior Lifecycle Marketing Manager
Skills
- 4+ years managing email, SMS, or marketing automation programs
- Proficiency with Braze or similar marketing automation platforms
- Working knowledge of HTML and Liquid templating
- Experience with VoIP platforms (e.g., NiCE, RingCentral) and voice/text AI tools
- Advanced segmentation and database logic skills (querying/segmentation)
- A/B testing and experimentation experience with measurable results
- Strong analytics and KPI-driven optimization
- Cross-functional communication and project management
Responsibilities
- Design, implement, and maintain end-to-end lifecycle marketing strategies to drive revenue, retention, and cross-sell across HELOC and DSCR products.
- Develop and optimize omnichannel campaigns integrating email, SMS, and AI-driven voice/voicemail with existing nurture sequences and triggers.
- Analyze customer journeys and segmentation to identify opportunities for improved progression and conversion.
- Manage A/B tests, analyze results, and iterate on creative and flows to improve KPIs and revenue outcomes.
- Collaborate with Product, Compliance, Design, Engineering, and external partners to deliver compliant, on-brand communications.
- Create and maintain documentation, naming conventions, and reporting for lifecycle programs and performance metrics.
- Translate technical requirements for engineering teams and validate implementation of tracking and integrations.
- Proofread and QA campaign content to ensure brand consistency and compliance before deployment.
Education
- Bachelor's degree preferred or equivalent practical experience in marketing, communications, analytics, or related field
- Continued learning in marketing automation, analytics, or fintech products encouraged
Benefits
- Comprehensive health, vision, and dental insurance (employer-paid premiums on select plans)
- Company HSA, FSA, Dependent Care, 401(k), and commuter benefits
- Employer-funded life and disability insurance
- 25% annual bonus target paid quarterly
- Company equity in RSUs
- 11 observed holidays, PTO plan, and up to 12 weeks paid family leave
- Continuing education reimbursement
Average salary estimate
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