Fast Facts

Figma is seeking a full-time Product Marketing Manager to lead go-to-market strategies and product launches for emerging products, collaborating closely with various teams to drive product adoption and engagement.

Responsibilities: Key responsibilities include overseeing product marketing efforts, leading product launches, developing messaging, managing beta programs, creating educational content, and partnering with marketing and sales to enhance product positioning.

Skills: Candidates should have 6+ years in product marketing, experience managing cross-functional initiatives, and a strong ability to engage with stakeholders at all levels.

Qualifications: Preferred qualifications include B2B/B2C marketing experience, familiarity with product design/web development tools, and experience with emerging products and audiences.

Location: This position is available remotely within the United States or from Figma's hubs in San Francisco, CA, or New York, NY.

Compensation: Not provided by employer. Typical compensation ranges for this position are between $120,000 - $160,000.

Figma is looking for a “full-stack” Product Marketing Manager to support Figma’s emerging products. You will partner with our product, sales, design, and broader marketing teams to build, launch, and go-to-market strategy, product launches, and adoption of these product lines. Some launches may be improvements to existing functionality based on user feedback, while others are more 0 → 1 initiatives that serve as new vectors of growth for our business. 

This is a full-time role that can be held from one of our US hubs or remotely in the United States.

What you'll do at Figma:

• Take ownership of product marketing efforts with responsibility for driving end-to-end go-to-market efforts
• Lead creative product launches and be a partner to the Product team, with a focus on getting results and a desire to experiment with new channels
• Develop product messaging and positioning that sets us apart from competitors and demonstrates understanding of our customers’ needs
• Manage our beta programs, from customer outreach, managing beta communications, coordinating feedback sessions, to promoting customer success stories
• Drive deeper engagement of our product through a variety of educational content—blog posts, product tips, best practice guides, live streams, and more
• Partner with the broader marketing team to launch campaigns that span web, onboarding, activation, and adoption
• Work with the Sales team to develop impactful enablement resources and arm the team to better position ourselves against other competitors and products

We’d love to hear from you if you have:

• 6+ years in product marketing or a related role 
• Direct experience operating as a full-stack marketer, leading cross-functional initiatives from ideation to execution and measurement
• Demonstrated ability to learn new products and industries—unafraid to dive into the nitty gritty technical details
• Track record of being able to manage stakeholders at all levels, from individual contributors to senior executives. Must have experience driving executive-level conversations

While it’s not required, it’s an added plus if you also have:

• Both B2B and B2C marketing experience
• Experience with product and brand design/web development tools
• Experience working on emerging audiences and products

At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.