Fast Facts

Wayground is seeking a Director of Marketing, Growth to lead brand awareness strategies while engaging with educators and administrators in New York. This role focuses on user-generated content, social media, and performance marketing to drive measurable growth outcomes in the education sector.

Responsibilities: Develop and execute awareness strategies among educators, manage user-generated content, lead social media efforts, oversee performance marketing budgets, and create reporting frameworks for insights.

Skills: Strong leadership in marketing, particularly in performance marketing, social media, and brand development. Data-driven mindset for campaign analytics and performance measurement.

Qualifications: 8–12 years of marketing experience with 3–5 years in leadership; experience in B2C, education, or mission-driven sectors is a plus.

Location: On-site in New York, USA, 4 days a week.

Compensation: $180000 - $225000 / Annually

About Us

Wayground is a global learning platform on a mission to help teachers motivate every student in the world. Our customers span K-12, higher education, and corporate settings. Every month, Wayground is used by more than 75M monthly active users in 100+ countries. In the U.S. alone, Wayground is used in over 90% of K-12 schools. We are a high-growth, profitable SaaS company backed by leading venture investors, including Tiger Global, GSV, Nexus Venture Partners, and others.

This leader will own Wayground’s awareness strategy across teacher and administrator audiences (new, existing, and churned). They will be responsible for ensuring the brand is visible, relevant, and trusted by educators. Their remit will include user-generated content, social media channels, and performance marketing. The ideal candidate is both analytical and creative, with a strong process orientation and the ability to balance storytelling with measurable growth outcomes.

What you'll do...

Awareness & Brand Growth

• Develop and execute the strategy to increase awareness and engagement among target educator and administrator segments.
• Define awareness KPIs (reach, impressions, engagement, SOV, brand lift, share of voice).
• Segment audiences (new, existing, churned) and tailor awareness approaches accordingly.

User-Generated Content (UGC)

• Build scalable programs to source, curate, and amplify authentic teacher/admin content (e.g., testimonials, classroom use cases, reviews).
• Establish processes for content quality control, rights management, and repurposing.

Social Media & Community

• Own and grow the brand’s social accounts (organic + paid integration).
• Establish a content calendar that aligns with campaigns and product launches.
• Drive engagement metrics and follower growth, and monitor competitor strategies.

Performance Marketing (Paid)

• Oversee paid spend across channels (Meta, Google, LinkedIn, programmatic).
• Manage budgets and ensure campaigns deliver ROI on awareness and lead generation.
• Partner with analytics to test, measure, and optimize.

Analytics & Process

• Create reporting frameworks for awareness and acquisition, surfacing insights for the exec team.
• Implement repeatable campaign processes (briefing, execution, measurement).
• Drive test-and-learn culture across awareness channels.

Who you are...

• 8–12 years of marketing experience, with at least 3–5 years in a leadership role.
• Strong background in performance marketing, social media, or brand building.
• Data-driven: comfort with campaign analytics, attribution, and awareness measurement.
• Experience in B2C, education, or mission-driven sectors is a plus.
• Process-builder with the ability to scale programs in a resource-efficient way.
• Location: On-site 4 days per week; must be located in New York, USA.

How you’ll make an impact...

• Clear, measurable increase in teacher/admin awareness metrics (impressions, engagement, traffic).
• Efficient paid spend with strong ROAS/CPA relative to awareness goals.
• Active, authentic user-generated content pipeline feeding campaigns and social.
• Consistent reporting and operational cadence across awareness activities.
• Recognition of the brand as top-of-mind among target educator segments

Your role is crucial to Wayground's outreach and impact on the education community. Join us in creating engaging experiences for educators worldwide!

Salary range

$180,000 - $225,000 per annum

Working at Wayground

- Healthcare coverage for you and your dependents.

- Competitive compensation.

- On-site presence 4 days/week, flexible PTO, hybrid work options.

- Additional health, financial, and professional development benefits.

If you are looking for an opportunity to make an impact in the education technology space and contribute to the growth of a fast-paced and innovative company, Wayground is the perfect place for you. Join us in creating engaging learning experiences that inspire students worldwide!

Wayground is an equal opportunity employer and we believe diversity is key to our success.