Marketing Analytics Specialist - Remote
Company Description
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them save time and money.
We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.
We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.
Job Description
Experian Marketing Services is looking for a Marketing Analytics Specialist with a foundation in B2B reporting, analytics, and performance measurement. You have experience turning marketing data into applicable insights, driving strategic decision-making, and optimizing the full marketing funnel in partnership with Sales. Your work will directly influence revenue growth, improve marketing efficiency, and strengthen understanding between Marketing and Sales. You will report to the Marketing Chief of Staff for this position.
Responsibilities
- You will automate reports and dashboards to deliver clear, relevant insights for business partners.
- You will analyze important marketing metrics (traffic, conversions, acquisition, Return on investment, pipeline impact, internal enablement) to evaluate and optimize campaign performance.
- You will analyze the customer journey lifecycle to identify bottlenecks, improve funnel efficiency, and recommend strategies for higher conversion.
- You will conduct advanced analytics on account segmentation, coverage, whitespace, and multi-touch strategies.
- You will identify and apply AI use cases to automate analysis, uncover hidden patterns, and communicate insights.
- You will deliver data-driven insights on campaign performance, audience activation, and product/partner marketing effectiveness.
- You will ensure accuracy, quality control, and scalability across analytics, reporting, and data systems.
- You will support campaign planning with reliable projections, benchmarks, and budget recommendations.
- You will develop forecasts and performance models using historical data and projected spend.
- You will collaborate across marketing, sales, and product teams to align analytics with goals and revenue growth strategies.
- You will manage and refine the reporting portfolio, and build/automate data pipelines and datasets for ad hoc analysis independently or in partnership with central data teams.
Qualifications
- 3+ years in marketing analytics, business analytics, or marketing operations (B2B preferred).
- Bachelor's degree in marketing, Analytics, Statistics, or a related field.
- Experience with the B2B marketing funnel (awareness, demand generation, lead nurturing, pipeline, revenue impact).
- Proficiency with analytics and visualization tools (Tableau, Excel, Salesforce) and familiarity with marketing platforms (Google Analytics, Adobe Analytics, or similar).
- Experience with SQL, Python, or data pipelines
- Advanced analytical and critical thinking skills
Additional Information
Benefits/Perks:
- Great compensation package and bonus plan
- Core benefits including full medical, dental, vision, and matching 401K
- Fully remote environment
- Flexible time off including volunteer time off, vacation, sick and 12-paid holidays
Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, collaboration, wellness, reward & recognition, volunteering... the list goes on. Experian's people first approach is award-winning; World's Best Workplaces™ 2024 (Fortune Top 25), Great Place To Work™ in 24 countries, and Glassdoor Best Places to Work 2024 to name a few. Check out Experian Life on social or our Careers Site to understand why.
Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
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