Digital & Brand Marketing Manager

Office Location: San Antonio, TX, USA. 

Position Type: Full-Time

Reports to: Chief Executive Officer (interim basis) and VP of Marketing (long-term)

The Opportunity

Grassroots Carbon is seeking a creative, hands-on Digital & Brand Marketing Manager to bring our mission to life across digital platforms and in-person events. This role blends content creation, design, and brand stewardship with the excitement of field events, trade shows, and partner activations nationwide. The ideal candidate thrives in both the digital space and the real world, with a proven ability to design, coordinate, and execute marketing that connects with diverse audiences from ranchers across the U.S., nonprofit and conservation partners to corporate leaders working in Fortune 500 companies.

Key Responsibilities

• Digital Campaigns
• Plan, execute, and track email campaigns using HubSpot or similar platforms.
• Manage and grow our LinkedIn and other company social channels including Instagram, Facebook and Youtube.
• Create, schedule, and optimize social content, including reposting partner content.
• Content Creation & Design
• Design in-house marketing materials including social posts, brochures, 1-pagers, and pitch decks using Canva or similar tools.
• Maintain and update sales collateral to ensure brand consistency and relevance.
• Develop event signage, trade show booths, and other physical assets.
• Event & Brand Activation
• Coordinate logistics and marketing support for industry events, trade shows, and ranch field days.
• Design and oversee booth setups, signage, and branded experiences.
• Partner with the sales team to produce tailored collateral for meetings and presentations.
• Collaboration & Brand Stewardship
• Work closely with sales, operations, and leadership to align marketing efforts with business goals.
• Ensure all campaigns and assets reflect our brand voice and mission.

Ideal Candidate Has This Type of Experience

• Design & Creative Production
• Has created 1-pagers, brochures, and pitch decks for sales teams.
• Comfortable designing social media graphics, event flyers, and infographics in Canva, Adobe Illustrator, or similar tools.
• Experience developing trade show booths or event signage from concept to production.
• Digital Marketing Execution
• Managed email campaigns from concept through reporting in HubSpot, Mailchimp, or Marketo.
• Built and maintained LinkedIn business pages, including writing posts, sourcing imagery, and engaging with audiences.
• Created and scheduled multi-platform campaigns that align with brand messaging.
• Event & Field Marketing
• Planned and executed trade show presence, including vendor coordination, shipping, booth build-outs, and on-site brand representation.
• Managed event marketing for community days, product launches, or educational workshops.
• Worked hands-on at outdoor or rural events, adapting to dynamic environments.
• Brand Management
• Ensured visual consistency across digital, print, and environmental branding.
• Adapted creative assets for different audiences (corporate, community, technical).
• Partnered cross-functionally to align marketing and sales objectives.

What You Should Be Prepared to Discuss

• Content & Design – Share 2–3 examples of marketing assets you’ve personally designed (social posts, flyers, 1-pagers, or event collateral).
• Digital Campaigns – Walk us through your experience running email campaigns (HubSpot or similar) and managing LinkedIn or other company channels.
• Events & Field Marketing – Describe how you’ve helped execute events or brand activations, including a time things didn’t go as planned and how you adapted.
• Brand Consistency – Explain how you’ve ensured consistent brand identity across digital, print, and in-person experiences.
• Collaboration & Problem-Solving – Share how you’ve partnered with sales or cross-functional teams to deliver marketing support under tight timelines.
• Resources for Success – Reflect on what resources, tools, or support you believe would help you be most successful in your first 90 days in this role.

Qualifications

• 3–10 years of digital and brand marketing experience in a similar role.
• Proficiency in Canva, Adobe Creative Suite or similar design tools.
• Experience with HubSpot or similar marketing automation tools.
• Strong writing and editing skills.
• Ability to travel for events (5-10%).

Why Join Us?

This is a rare opportunity to combine creative design work with on-the-ground brand activation. You’ll help tell the story of regenerative ranching and soil carbon storage to audiences across the U.S., from ranchers to Fortune 500 partners.

Benefits:

• Health Insurance plan with $0 deductible and $0 co-pay
• Dental and vision insurance plans
• Flexible spending account option. 
• Open Paid Time Off Policy plus 9 paid holidays per year as listed in our Company Handbook
• Participation in our 401(k) savings plan
• Company-paid Life and AD&D coverage
• Educational materials and expenses to support continuing education opportunities

About Grassroots Carbon

Grassroots Carbon is the leading grasslands restoration and soil carbon storage company that partners with landowners to implement and scale regenerative land management practices. In addition to enhancing soil health, promoting biodiversity, and improving water quality, these regenerative practices have tremendous potential to combat climate change by drawing down large quantities of atmospheric CO2 into the soil. Grassroots Carbon is proud to have partnered with ranchers across 1.5 million acres in 21 states to implement practices that restore grasslands, improve bird habitats, build soil health, and drive nature-based soil organic carbon drawdown through the healthy soils. 

Notable partnerships include leading organizations: Audubon Conservation Ranching, Texas Agricultural Land Trust, Understand Ag, and Colorado State University’s Soil Carbon Solutions Center.

Grassroots Carbon is built on a foundation of scientific rigor, quality, and transparency, generating high-quality soil carbon drawdown credits for leading corporations, including Nestle, Microsoft, Shopify, Marathon Oil, H-E-B, Olipop, and Urban Villages, to offset their carbon impact and reach their sustainability goals.

*Grassroots Carbon is proud to be a portfolio company of Soilworks Natural Capital*

About Soilworks Natural Capital:

Grassroots Carbon is proud to be a portfolio company of Soilworks Natural Capital, which provides shared services to our fast-growing company. Soilworks is a private equity fund that invests in, incubates, and acquires companies to help accelerate the Regenerative Agriculture movement and is on a mission to prove Regenerative grazing is the most profitable way to ranch. Soilworks principles include better and healthier food, restoring plant and animal diversity, regenerating soil to store water and carbon, and creating more profitable family farms. Soilworks was launched by the co-founders of Scaleworks, a technology venture equity fund based in San Antonio, TX.

We are proud to foster a workplace free from discrimination. We strongly believe that diversity of experience, perspectives, and background leads to a better environment for our employees and a better experience for our users and our customers. We are an equal-opportunity employer and do not discriminate against protected characteristics. All candidates will be given the same consideration.

*No visa sponsorship is available for this position*