Associate, Content Engagement & Training

The Marketing Content Engagement Manager is pivotal member of the Marketing Communications Commercialization team responsible for the strategy, planning, business alignment and seamless execution of product training content as well as Fortune Brands Water Innovations largest corporate training event:  ASMM.  This position is responsible for new product launch training that supports commercialization objectives within the Moen NA Wholesale and Omni Channels (U.S. and Canada) as well as combined events that include Moen and House of Rohl.  With support from an Associate Marketing Content Engagement Manager, this team aligns cross-functionally with Product, Sales, Channel, Commercialization and Brand objectives to provide best-in-class content and compelling audience experiences that are measured through performance metrics and feedback loops.

This is a hybrid role with Tuesday - Thursday in the office in Deerfield, IL.

Key Responsibilities:

• Drive the strategy, planning and management of training content and materials that support key product launches, business growth targets and objectives
• Create continuity of messaging across all training mediums and platforms that deliver on product value propositions, key selling points as well as features and benefits
• Oversight of the Mediafly Sales Enablement e-learning training platform administration and site experience updates
• Collaborative content development of materials with Product, Channel, Sales, Brand and Commercialization, leveraging internal and external agency partners and supported by Associate Marketing Content Manager.
• With Associate Marketing Content Manager, forge calendar and timelines that map product launches and updates, align business priorities and aid in communication
• Develop and manage Training forecast; track spending, adjust forecasts, process invoices, and report budget status monthly
• Use data and audience feedback to inform decisions about cadence, content types, content evolution, updating and editing rights, etc.
• Scope and define Phase 2 platform expansions in 2022/2023; these include HofR, Retail and Customer access (subject to change)
• Project lead and manage cross-functional team to execute Annual Sales and Marketing Mtg National Sales Meeting; single largest training investment at $2M
• Outline recommendations to leadership team, provide budget & finance oversight, manage outside vendors, theme creation, production and creative management, messaging and product content creation, tech requirements, location sourcing and on-site execution, communication plans and engagement strategies as well as post event analysis and attendee survey.

Qualifications:

• Bachelor’s degree in Marketing, Business or related field.
• Minimum of (3-5) years of sales and/or marketing experience required.
• Experience in Marketing Communications, brand management or public relations required. Experience within the Consumer/Durable Goods industry preferred.
• Experience working with advertising agencies, media buyers, PR professionals, and others to deliver creative material required.
• Demonstrated ability to lead through influence, collaboration, engagement, and building trust.
• Demonstrated solid analytical skills and problem-solving ability with strong financial acumen.
• Demonstrates the ability to communicate effectively with all levels of the business.
• Proficiency with Microsoft Office Suite

Competencies:

• Being Resilient
• Manages Complexity
• Persuades
• Plans and Aligns
• Situational Adaptability

Company Description:

Fortune Brands Innovations, Inc. is an industry-leading innovation company focused on creating smarter, safer and more beautiful homes and improving lives. Our driving purpose is that we elevate every life by transforming spaces into havens. We believe our work and our brands can have incredibly positive impacts for not just our business and shareholders, but for people and the planet, too. When you join Fortune Brands, you become part of a high-performing team who are empowered to think big, learn fast and make bold decisions. We support an inclusive and diverse culture where everyone is encouraged and empowered to be their authentic selves, and where our differences and unique perspectives are a key strength. Explore life at Fortune Brands here

Additional Information:

Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is Hiring Pay Range: $45,000 USD - $77,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based sales incentive plan.

At Fortune Brands, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits (including half-day summer Fridays per policy), inclusive fertility / adoption benefits, and more. We offer numerous Employee Resource Groups to support inclusivity and our associates’ feeling of belonging at work.

Fortune Brands is a brand, innovation and channel leader focused on exciting, supercharged categories in the home products, security and commercial building markets. Our portfolio of brands includes Moen, House of Rohl, Aqualisa, SpringWell, Therma-Tru, Larson, Fiberon, Master Lock, SentrySafe and Yale residential.

Fortune Brands is headquartered in Deerfield, Illinois and trades on the NYSE as FBIN

Equal Employment Opportunity:

FBIN is an equal employment opportunity employer and does not discriminate against any applicant based on race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.

Reasonable Accommodations:

FBIN is committed to working with and providing reasonable accommodation to applicants with disabilities. If you need a reasonable accommodation for any part of the application or interview process, please contact us at [email protected] and let us know the nature of your request along with your contact information. Resumes submitted to this email address will not be responded to.

To protect yourself from fraudulent job postings or recruitment scams, please note that FBIN job postings are exclusively hosted on our careers page at www.fbin.com/careers>.