Paid Media Manager

SUMMARY OF JOB PURPOSE AND FUNCTION:  

The Paid Media Manager is responsible for leading and overseeing the development and execution of digital advertising campaigns across various platforms. This includes conducting research, setting up campaigns, and analyzing performance to optimize results.

An experienced digital advertising leader, the Paid Media Manager is a key member of the Direct Response Advertising team within VCA’s Brand + Marketing department, where they develop and lead the implementation of the overall digital advertising strategy that is a key contributor to VCA’s overall growth.

Essential Responsibilities:

• Develop and lead the implementation of overall digital advertising strategy.

• Conduct research to identify target audiences and develop campaign strategies.

• Set up and manage digital advertising campaigns across various platforms (e.g. Google Ads, Facebook Ads, LinkedIn Ads, etc.)

• Monitor campaign performance and analyze data to identify opportunities for optimization.

• Collaborate with cross-functional teams to ensure alignment with overall marketing and business objectives.

• Stay up-to-date with industry trends, best practices, and emerging technologies related to digital advertising.

Education/Experience:

• Bachelor's degree in marketing, Advertising, related field or equivalent experience

• 5+ years of experience in digital advertising or related field

• Experience in health care and/or CPG a plus.

*All degrees will be deemed “or equivalent combination of education and experience” unless absolutely required to do the job (i.e., DVM degree for Veterinarian, Law degree for Attorney, etc.).

Preferred Skills/Qualifications:

• Strong understanding of digital advertising landscape and best practices

• Strong analytical skills, with experience in data analysis and interpretation

• Experience with digital advertising platforms and tools, such as Google Ads, Facebook Ads, and LinkedIn Ads

• Experience with ad targeting, ad creation, ad optimization, and bid management.

• Familiarity with Google Analytics, Google Tag Manager, and other web analytics platforms

• Ability to use data visualization tools such as Power BI, Tableau, or Google Data Studio

• Knowledge of Excel and other spreadsheet programs to analyze and manipulate data.

• Knowledge of the latest trends and emerging technologies related to digital advertising.

• Excellent communication and collaboration skills

Core Competencies:

• Communicates Effectively: You enjoy managing multiple client relationships and follow up efficiently.

• Customer Focus: You are on the front line with our internal stakeholders ensuring they have a strong knowledge of our product and services they use daily.

• Action Oriented: Without specific direction, you are able to creatively provide solutions to any issues our internal stakeholders may have.

• Instills Trust: You are the front line for building relationships. You continuously gain trust by providing exceptional customer service.

If you are a current associate, you need to apply through our internal career site. Please log into Workday and click on the Jobs Hub app or search for Browse Jobs.

Benefits: We offer competitive compensation along with a comprehensive benefits package, including medical, dental, vision and paid vacation/sick days, 401(k), generous employee pet discounts and more!

The information in this position description indicates the general nature and level of work to be performed. It is not designed to be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of associates assigned to this job. Management reserves the right to revise the job description or require that other tasks be performed when the circumstances of the job change (for example, emergencies, change in personnel, workload, or technical development).

We are proud to be an Equal Opportunity Employer - Veterans / Disabled. For a complete EEO statement please see our career page at vcacareers.com.