EverPro - Social Media Specialist (Remote, US)

EverCommerce [Nasdaq: EVCM] is a leading service commerce platform, providing vertically tailored, integrated SaaS solutions that help more than 600,000 global service-based businesses accelerate growth, streamline operations, and increase retention. Our modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals. Specializing in Home & Field Services, Health Services, and Fitness & Wellness industries, EverCommerce solutions include end-to-end business management software, embedded payment acceptance, marketing technology, and customer engagement applications.

The Website & Paid Media Specialist is responsible for managing Service Nation’s member site content, ensuring the Service World Expo site remains current and optimized, and executing paid media campaigns that drive measurable results. This role blends technical website management, SEO, and digital advertising expertise to support both brand marketing and revenue-driving initiatives. 

The ideal candidate thrives on collaboration, is detail-oriented, and can balance day-to-day site updates with strategic paid media execution. They will work closely with the Strategic Marketing Lead, Events Specialist, Partner Program/Content Marketing Specialist, and Creative team to ensure campaigns are cohesive, data-driven, and aligned with member needs and business goals. 

Key Responsibilities 

Website Management & Optimization: 

• Build new pages, complete fixes and edits, and upload blogs to the marketing site. 

• Collaborate with the Marketing team to ensure event site content is accurate and engaging. 

• Partner with the Creative team to implement high-quality visuals across web properties. 

• Support marketing site SEO initiatives, including keyword optimization, metadata, and structured content improvements. 

• Conduct ongoing CTA testing and recommend enhancements to increase conversions. 

Paid Media Strategy & Execution: 

• Own the planning, execution, and optimization of paid media campaigns, including Google Ads (search, display, retargeting) and other relevant platforms. 

• Collaborate with the Marketing Director to align campaigns with ICP targeting, messaging, and goals. 

• Partner with the Marketing team to incorporate ad copy, partner messaging, and landing page CTAs. 

• Conduct keyword and audience research to refine targeting. 

• Write and implement ad copy in collaboration with the Marketing team. 

• Build and manage campaigns, including budgets, bids, and targeting settings. 

• Set up and monitor conversion tracking through UTMs, Google Tag Manager, and analytics events. 

• Report on campaign performance and recommend optimizations to improve ROI. 

• Coordinate A/B testing of landing pages, CTAs, and ad creatives. 

• Ensure all campaigns align with brand tone and comply with partner-specific rules. 

Qualifications: 

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field (or equivalent experience). 

• 3–5 years of experience in website content management and/or digital marketing. 

• Proficiency in CMS platforms (WordPress, Drupal, or similar). 

• Demonstrated experience managing Google Ads campaigns, including search, display, and retargeting. 

• Working knowledge of SEO best practices and Google Analytics/GA4. 

• Experience with Google Tag Manager, UTM creation, and conversion tracking setup. 

• Strong copywriting skills for digital advertising. 

• Ability to analyze data and present actionable insights. 

• Strong project management and collaboration skills. 

• Detail-oriented with a commitment to brand consistency. 

Key Competencies 

• Analytical Thinking: Ability to interpret campaign data and translate it into actionable recommendations. 

• Technical Expertise: Comfort with digital ad platforms, tracking tools, and website CMS. 

• Collaboration: Works well across marketing, events, content, and creative teams. 

• Adaptability: Able to manage both planned campaigns and urgent updates with competing deadlines. 

Where:
The EverCommerce team is distributed globally, with teams in the U.S., Canada, the U.K., Jordan, New Zealand, and Australia. With a widely distributed team, we are used to working remotely across different time zones. This role can be based anywhere in the United States – if you’re close to one of our offices, we can set you up in-office or you can work 100% remotely. Please note that you must be eligible to work without sponsorship to qualify for this position, and this role may require travel to our Corporate Headquarters in Denver, Colorado, or to other office locations around North America.

Benefits and Perks:

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid 

• Continued investment in your professional development 

• Day 1 access to a robust health and wellness benefits package, including an annual wellness stipend. 

• 401k with up to a 4% match and immediate vesting 

• Flexible and generous (FTO) time-off 

• Employee Stock Purchase Program 

Compensation: The target base compensation for this position is $55,000 - $67,000 USD per year in most locations. Final offer amounts are determined by multiple factors including location, local market variances, and candidate experience and expertise, and may vary from the amounts listed above.