CPG Marketing Director
Company Summary
Legit. Texas. Barbecue.
Since 1941, we have exhibited a passion for not only great barbecue but great people. That’s why we offer a workplace where employees are given meaningful growth opportunities and rewarded for their loyalty and contributions. Hardworking, passionate individuals who inspire others and thrive in a fast-paced environment make up our team. As the largest and fastest-growing barbecue concept in the world, we’re always looking for dynamic and motivated team members to join our family.
DICKEY’S is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, sex (including pregnancy), gender, marital status, veteran status, sexual orientation, genetic information, arrest record, or any other characteristic protected by applicable federal, state or local laws.
Position Summary
This role is responsible for developing and executing strategies to build and maintain a strong presence in retail locations resulting in increased sales and increased customers.
Responsibilities include, but is not limited, to:
- Acquire new customers and increase retail sales
- Create and implement brand strategies (i.e. positioning, messaging, visual identity)
- Develop and execute marketing campaigns across various channels (i.e. digital, social, traditional)
- Conduct and utilize market research to understand consumer behavior, preferences and competitive landscapes
- Track and analyze key performance indicators (KPIs) to assess the effectiveness of strategies and campaigns
- Work with other departments to ensure brand consistency and alignment.
- Lead digital planning and activations
- Manage website, social media and e-commerce
Skills and qualifications:
- 5+ years of CPG marketing experience
- High proficiency in digital marketing
- Ability to analyze and interpret market research
- Ability to develop innovative and engaging marketing
- Ability to manage multiple projects and campaigns
- Ability to travel as needed
*This is an in-office role based in Dallas, we are not offering a relocation package.
Average salary estimate
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