Senior Manager, Medicare Marketing

At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

Position Summary

Within CVS Health, Aetna Medicare brings essential care to the nation’s seniors and is a critical growth driver for the enterprise.

We’re looking for energetic team members that bring creativity and strategic thinking to our work. The Sr. Marketing Manager, Medicare Acquisition Marketing will support the development and execution of cross-channel marketing programs with the goal of acquiring new members.

This individual will support the lead director in strategy development, and tactical planning of successful marketing initiatives and tactics, managing cross-functional workflows and collaborating with internal and external partners.

• Responsible for supporting the Acquisition Marketing team in the end-to-end process of developing and executing performance-driven campaigns for Aetna, with a focus on the Medicare Advantage product line
• Support growth by working cross-functionally with internal and external partners to execute and manage tactics that deliver on acquisition goals
• Support briefing process for internal Aetna teams and external creative / media agencies, from brief creation to project kick-off and plan / asset development
• Develop knowledge of the Medicare industry and of the advertising / digital landscapes, using that knowledge to provide recommendations to the Acquisition Marketing leadership team that inform strategy
• Manage copy review process, working with compliance, legal, and Brand teams to ensure consumer-facing language is streamlined and impactful, while compliant with CMS (Center for Medicare and Medicaid Services), Brand and Privacy regulations
• Collaborate with Project Management, Marketing / Campaign Ops, Paid Media, and Digital Strategy teams to ensure timelines are met and all required marketing assets are delivered for successful campaign execution
• Review creative concepts and proofs to ensure alignment with strategic imperatives 
• Partner agencies to ensure briefs are followed, timelines are created, and deadlines are met
• Work with Enterprise Intelligence team to identify and execute consumer research needs
• Collaborate with Analytics to develop audience segments for digital and offline targeting, and to manage learning agenda
• Actively manage and execute marketing calendar, plans and programs to implement all elements of the marketing mix
• Compile and document insights derived from first-party and syndicated sources to identify opportunities based on consumer behavior, competitor actions, and industry trends
• Work with Marketing Coordinators on URLs and phone numbers assignments

Required Qualifications
• 6+ years of experience in Marketing, Agencies or Consulting roles, preferably managing performance marketing initiatives

Preferred Qualifications
• Understanding of Direct-to-Consumer online and offline marketing, ideally with some experience of B2B
• History of supporting campaigns that deliver growth through continuous tracking and optimizations
• Ability to bring together analytics and creativity to drive results
• Highly communicative team player, adjusts to working style/needs of others to establish strong relationships
• Healthcare, Provider or Medicare experience is a plus, not required
• Strong strategic, critical thinking, and conceptual abilities; ability to contribute to strategic planning discussions
• Strong tactical execution skills
• Attention to detail and ability to juggle multiple priorities at the same time
• Ability to influence others, work effectively in a matrix environment, and interact with all levels of the organization

Education
Bachelor's degree or equivalent experience.

Pay Range

The typical pay range for this role is:

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.  This position also includes an award target in the company’s equity award program. 
 

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in our comprehensive and competitive mix of pay and benefits – investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.

• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.

• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

For more information, visit https://jobs.cvshealth.com/us/en/benefits

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.