Senior Manager, Brand and Creative

The Senior Manager, Brand & Creative leads a team of strategic thinkers and creative doers, combining marketing expertise, strong design sensibility, and business acumen to elevate Perry Homes' brand. This role is responsible for shaping and executing brand strategy, driving consistent messaging and visual identity, and producing creative work that resonates across diverse audiences.

The ideal candidate is an experienced team leader who can inspire, mentor, and guide a multidisciplinary creative team, while also generating bold ideas and ensuring high-quality, high-impact execution across channels.

As a brand steward, the Senior Manager will translate business objectives into compelling creative campaigns, lead cross-functional collaboration, and oversee all aspects of creative development—from concept to production. With a sharp eye for detail and a passion for innovation, this leader will play a critical role in driving brand growth and delivering engaging experiences that reflect Perry Homes' values and market position.

Essential Duties and Responsibilities

• Develop and implement strategic brand positioning and ensure consistent messaging and visual identity across all channels and markets.
• Translate business objectives and marketing strategies into creative campaigns and content that drive engagement and results.
• Lead and mentor a multidisciplinary creative team, fostering a collaborative culture of innovation, excellence, and accountability.
• Guide the development of print, digital, and experiential creative that clearly communicates complex ideas to sophisticated audiences.
• Facilitate brainstorming sessions, providing strategic and creative direction to generate actionable ideas that balance innovation with budgetary considerations.
• Oversee the review, presentation, and approval of creative concepts and deliverables.
• Collaborate with marketing operations and account managers to prioritize projects and allocate resources according to business needs and timelines.
• Manage creative project timelines, budgets, and vendor relationships to ensure on-time, on-brand, and on-budget delivery.
• Direct the creative execution of photography and videography projects, ensuring alignment with brand voice, tone, and storytelling goals.
• Plan proactively for recurring creative needs by developing scalable frameworks and reusable templates that increase efficiency and maintain brand consistency.
• Partner with regional and cross-functional teams to adapt brand strategy and creative assets to meet local market needs.
• Provide coaching and ongoing feedback to support team development and performance.
• Stay informed on industry trends, design innovations, and competitive activity to continuously evolve the brand.
• Conduct brand tracking and analyze market trends, consumer insights, and competitor positioning to inform creative and strategic decisions.
• Perform other duties as assigned.

Job Competencies

• Attention to Detail
• Problem Solving/Analysis
• Presentation Skills
• Communication/Building Relationships
• Project Management
• Strategic Thinking

• Bachelor’s degree in Design, Communications, Marketing, Business, or a related field (or equivalent experience).
• 6+ years of relevant experience, including 5+ years leading a creative team in an agency or in-house environment.
• Proven experience developing and executing integrated marketing campaigns across digital, social, print, paid media, and mobile channels.
• Creative vision balanced with business acumen and an understanding of brand strategy.
• Proven ability to perform in fast-paced, action-oriented settings while maintaining focus and delivering high-quality results.
• Demonstrated ability to translate strategic objectives into compelling creative concepts and high-quality deliverables.
• Strong leadership skills with a track record of managing, mentoring, and inspiring diverse creative teams.
• Proficient in project management with the ability to manage timelines, budgets, and cross-functional collaboration.
• Skilled in Adobe Creative Cloud, Microsoft Office Suite (Outlook, PowerPoint, Excel, Word), and project management tools (Adobe Workfront).
• Excellent communication and interpersonal skills; comfortable working with internal teams at all levels of the organization, vendors, and external partners.
• Valid driver’s license, reliable transportation, and an acceptable driving record.
• Demonstrated computer skills including a working knowledge of MS Office products, including Outlook, Excel, Word, and PowerPoint

Health & Wellness

• Medical, Dental & Vision Coverage
• Employee Assistance Program (EAP)
• Fitness Reimbursement

Financial Planning

• 401(k) with Company Match
• Company-Paid Life & Disability Insurance
• Supplemental Coverage Options

Time Off & Life Balance

• PTO & Paid Holidays
• Leave of Absence Programs

Family & Lifestyle

• Perry Homes Family College Fund
• New Home & Employee Discounts
• Pet Perks, Travel Assistance, & More

***Note to job seekers: Your resume will be reviewed as the best qualified candidates will be contacted in the event that there is potential match***  

Perry Homes is an Equal Opportunity Employer   

Disclaimer: Recruitment Fraud – Any communication regarding job opportunities from our organization will be initiated through official channels only, including our company email domain, @perryhomes.com and verified social media accounts.  We advise candidates to exercise caution and refrain from sharing personal or sensitive information with any party claiming to represent our company outside of these channels.  We do not at any early stage of recruitment process solicit personal information (e.g., passport and bank account info), financial details, or any form of payment (e.g., application fee).  If you receive suspicious communications, encounter job postings that appear fraudulent, or want to confirm any employment postings, please contact [email protected].