Senior Manager, Digital Marketing

The Senior Manager of Digital Marketing is a strategic leader responsible for driving Perry Homes’ digital marketing efforts and optimizing a mobile-first, customer-centric online experience. This role oversees key areas such as website performance, digital acquisition, SEO, CRO, and account-based marketing (ABM), ensuring a high-quality, conversion-focused digital presence. The Senior Manager collaborates with cross-functional teams and external partners to align digital initiatives with business goals, using analytics, testing, and data-driven insights to continuously improve performance across all digital touchpoints.

This individual will lead a high-performing team while managing key platforms, vendor relationships, and digital marketing budgets. They will drive operational excellence through best practices, proactive processes, and innovation, staying current on emerging technologies and trends. The ideal candidate brings deep expertise in performance marketing, customer experience, marketing analytics, and digital strategy, with a strong sense of information design and technical architecture. This is a high-impact role with the opportunity to lead digital experimentation, unlock growth opportunities, and directly influence Perry Homes’ digital growth and business success.

Essential Duties and Responsibilities

• Lead the strategy and performance of the company website, ensuring a mobile-first, high-conversion user experience with strong SEO and technical performance.
• Manage internal and external teams (e.g., developers, designers, SEO consultants) to implement updates, new features, and ongoing performance enhancements.
• Oversee A/B testing, conversion rate optimization (CRO), and landing page performance to drive measurable improvements across the digital journey.
• Collaborate with content, brand, product, demand generation, and lifecycle marketing teams to ensure alignment between website, campaign strategy, and customer experience.
• Partner with stakeholders across the organization to assess content, design, and development needs, and drive integrated digital solutions.
• Lead UX research efforts and use data-driven insights to recommend and prioritize enhancements and new functionality that improve the customer experience.
• Oversee SEO strategy and collaborate on SEM efforts, including tag management and campaign performance optimization.
• Analyze consumer behavior, user interactions, and platform performance to inform strategy and guide continuous improvement.
• Support and manage the content management system (CMS) and other digital platforms to ensure consistency, usability, and scalability.
• Manage vendor relationships and internal resources to support development and delivery of scalable, modern web services.
• Stay informed on emerging technologies, digital trends, and industry best practices to ensure innovation and competitiveness.
• Develop and manage the digital marketing budget, ensuring initiatives deliver measurable business outcomes.
• Lead and mentor the digital marketing team, defining performance objectives, allocating resources, and fostering professional growth.
• Establish and maintain best practices to ensure operational excellence, high-quality service delivery, and effective team collaboration.
• Model a customer-focused, innovative mindset that encourages initiative, accountability, and cross-functional teamwork.
• Other duties as assigned.

Job Competencies

• Attention to Detail
• Problem Solving/Analysis
• Presentation Skills
• Communication/Building Relationships
• Project Management
• Strategic Thinking

• Bachelor’s degree in Marketing, Business, Data Science, or a related field; MBA preferred.
• 6+ years of progressive experience in digital marketing, including at least 4 years in a leadership or management role.
• Strong knowledge of website management, UX best practices, SEO, CRO, and digital customer experience.
• Proven ability to leverage data and analytics tools (e.g., GA4, Tag Manager, SEMrush, Looker Studio, Power BI) to drive insights and inform strategy.
• Experience with Salesforce Marketing Cloud and paid media platforms (Google Ads, Meta Ads, LinkedIn); hands-on execution is a plus.
• Familiarity with digital platforms and tools such as ContentStack (CMS), Cloudinary (DAM), Workfront (project management), Miro, Figma, and Microsoft Office suite.
• Demonstrated success managing cross-functional teams, complex business processes, and large-scale digital initiatives.
• Excellent project management skills with the ability to balance multiple priorities and collaborate across teams and stakeholders.
• Strong leadership, communication, and interpersonal skills with the ability to influence at all levels of the organization.
• Data-driven mindset with strong business acumen and a track record of delivering measurable results in fast-paced, high-growth environments.
• Current, valid Driver’s License with acceptable driving record and reliable transportation.

Health & Wellness

• Medical, Dental & Vision Coverage
• Employee Assistance Program (EAP)
• Fitness Reimbursement

Financial Planning

• 401(k) with Company Match
• Company-Paid Life & Disability Insurance
• Supplemental Coverage Options

Time Off & Life Balance

• PTO & Paid Holidays
• Leave of Absence Programs

Family & Lifestyle

• Perry Homes Family College Fund
• New Home & Employee Discounts
• Pet Perks, Travel Assistance, & More

***Note to job seekers: Your resume will be reviewed as the best qualified candidates will be contacted in the event that there is potential match***  

Perry Homes is an Equal Opportunity Employer   

Disclaimer: Recruitment Fraud – Any communication regarding job opportunities from our organization will be initiated through official channels only, including our company email domain, @perryhomes.com and verified social media accounts.  We advise candidates to exercise caution and refrain from sharing personal or sensitive information with any party claiming to represent our company outside of these channels.  We do not at any early stage of recruitment process solicit personal information (e.g., passport and bank account info), financial details, or any form of payment (e.g., application fee).  If you receive suspicious communications, encounter job postings that appear fraudulent, or want to confirm any employment postings, please contact [email protected].