Fast Facts

Join Coursera as a Senior Enterprise Campaign Manager, leading digital marketing strategies to enhance pipeline generation and revenue in the Americas. Bring your expertise in B2B marketing and data-driven decision-making to help reshape online learning experiences.

Responsibilities: Oversee the AMER marketing strategy, execute multi-channel digital campaigns, manage collaboration across marketing teams, optimize campaign performance, and enhance lead conversion processes.

Skills: 5+ years in B2B marketing, experience with ABM campaigns, strong data analysis skills, proficiency in CRM tools (like Marketo, Salesforce), and ability to manage multiple deadlines.

Qualifications: Preferred expertise in predictive intent data, experience in high-growth SaaS environments, and relevant professional marketing certifications.

Location: Remote option available, must align with applicable U.S. time zones for collaboration.

Compensation: $122740 - $164825 / Annually

Coursera was launched in 2012 by Andrew Ng and Daphne Koller with a mission to provide universal access to world-class learning. It is now one of the largest online learning platforms in the world, with 183 million registered learners as of June 30, 2025. Coursera partners with over 350 leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, and degrees. Coursera’s platform innovations enable instructors to deliver scalable, personalized, and verified learning experiences to their learners. Institutions worldwide rely on Coursera to upskill and reskill their employees, citizens, and students in high-demand fields such as GenAI, data science, technology, and business. Coursera is a Delaware public benefit corporation and a B Corp.

We’re a global platform aiming to transform lives through learning by offering transformative courses, certificates, and degrees that empower learners worldwide to advance their careers through skill mastery. We’re looking for inventors, innovators, and lifelong learners eager to shape the future of education. If you’re ready to build the global programs and tools that fuel the power of online learning, join Team Coursera.

At Coursera, we are committed to building a globally diverse team and are thrilled to extend employment opportunities to individuals in any country where we have a legal entity. We require candidates to possess eligible working rights and have a compatible timezone overlap with their team to facilitate seamless collaboration. 

Coursera has a commitment to enabling flexibility and workspace choices for employees. Our interviews and onboarding are entirely virtual, providing a smooth and efficient experience for our candidates. As an employee, we enable you to select your main way of working, whether it's from home, one of our offices or hubs, or a co-working space near you.

Job Overview:

As the strategic regional digital marketing leader for Coursera Enterprise in the Americas, you will own the end-to-end digital acquisition funnel for one of our largest regional markets. You will architect, execute, and optimize multi-channel programmatic and Account-Based Marketing (ABM) strategies that directly translate to significant pipeline generation and revenue acceleration. You possess strong organizational and project management skills, a data-driven and analytical approach, a keen eye for detail, and the ability to confidently design and execute digital campaigns. You are a creative, motivated, and collaborative individual who values flexibility and the opportunity to make an impact.

Responsibilities:

• Spearhead the development and execution of the AMER marketing strategy with a direct focus on exceeding quarterly SAL, pipeline, and revenue-influenced goals through all digital channels.
• Launch full-funnel marketing to drive lead generation and conversion through our ABM strategy and tactics like webinars, email marketing, organic/paid media, content syndication, and publisher placement.
• Manage AMER campaign execution through alignment and collaboration with teams across the marketing organization, including product marketing, regional marketing, content marketing, brand and creative (B&C), and marketing operations (MOPs) to deliver a unified message to target audiences.
• Institute a rigorous, data-driven optimization framework (e.g., waterfall analysis, lead-to-opportunity velocity) to continuously maximize ROI, improve efficiency, and prove the incremental value of digital investment to executive stakeholders.
• Measure, analyze, and make recommendations to optimize campaign performance to improve ROI across channels and tactics.
• Work closely with product marketing and sales enablement teams to create relevant messaging to improve the lead follow-up process and drive conversion rates to maximize campaign impact.

Basic Qualifications:

• 5+ years leading and executing B2B marketing campaigns and programs in a fast-growth environment.
• Successfully launched multi-channel initiatives, including ABM, events, webinars, email, and paid media campaigns.
• Experience working cross-functionally in a distributed organization to plan, build, and execute complex campaigns and programs.
• Demonstrated experience with data-driven demand generation campaigns, and hands-on experience building and analyzing reports in CRM/analytics software. Marketo, Salesforce, Outreach, and Demandbase/6sense experience preferred.
• Track record of successfully managing multiple deadlines, with attention to detail.

Preferred Qualifications:

• Expertise in leveraging predictive intent data (e.g., 6sense, Demandbase) to shape, prioritize, and defend digital media budget allocation.
• Experience in a high-growth, globally-matrixed Enterprise SaaS organization, navigating complex internal and external stakeholders.
• Relevant professional certifications (e.g., Marketo Certified Expert, Google Ads/Analytics Certified).

If this opportunity interests you, you might like these courses on Coursera:

• Storytelling and Influencing: Communicate with Impact 
• Strategic Innovation: Managing Innovation Initiatives
• Artificial Intelligence in Marketing

Compensation:

US Zone 1 

• This role is not available in Zone 1

US Zone 2

• This role is not available in Zone 2

US Zone 3

• $131,860 - $164,825

US Zone 4

• $122,740 - $153,425

The range(s) listed above is the expected annual base salary for this role, subject to change.

Salary is just one component of Coursera’s total rewards package. All regular employees are also eligible for a bonus program and equity in the form of RSUs.

A number of factors are taken into account when determining pay, which includes: job level, location, training/education, business need, skill set, and internal equity. 

Compensation for this role is location-based using four U.S. pay zones:

• US-Z1: Bay Area
• US-Z2: NYC and Seattle Metro
• US-Z3: CA, WA, NY, NJ, CO, CT, DC, GA, IL, MA, MD, OR, RI, TX, VA
• US-Z4: All other U.S. states

Base pay aligns to your zone and will also reflect your experience and role level. Your recruiter will confirm your zone and the applicable range early in the process; we disclose pay ranges where required.

#LI-NM1

Coursera is an Equal Employment Opportunity Employer and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, age, marital status, national origin, protected veteran status, disability, or any other legally protected class.

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please contact us at [email protected].

For California Candidates, please review our CCPA Applicant Notice here.

For our Global Candidates, please review our GDPR Recruitment Notice here.