Fast Facts

Coursera is seeking a Bilingual Senior Marketing Manager to lead marketing efforts for the Enterprise team in the LATAM region. This role focuses on driving business growth through innovative marketing strategies targeting decision-makers in enterprise organizations.

Responsibilities: Key responsibilities include developing marketing strategies, optimizing the marketing/sales funnel, executing multi-channel marketing campaigns, and collaborating with sales and account management teams to increase engagement and revenue.

Skills: Candidates should have 5+ years of Enterprise SaaS marketing experience, business fluency in Spanish and English, and a proven ability to manage complex campaigns and work cross-functionally.

Qualifications: A strong background in demand generation with familiarity in tools like Marketo, Salesforce, and Demandbase/6sense is preferred. Exceptional organizational skills and attention to detail are essential.

Location: This position can be performed in any location within the USA and is designed to support remote work.

Compensation: $107397 - $135850 / Annually

About Coursera

Coursera was founded in 2012 by Stanford professors Andrew Ng and Daphne Koller to make world-class learning accessible to everyone, everywhere. Today, over 190 million learners and 375+ university and industry partners use our platform to gain skills in fields like AI, data science, technology, and business. As a Delaware public benefit corporation and Certified B Corp, we’re driven by the belief that learning can transform lives through learning.

Why Join Us

At Coursera, we’re looking for inventors, innovators, and lifelong learners ready to shape the future of education. You’ll help build global programs and tools that power online learning for millions turning bold ideas into real impact. People who thrive here are customer-first builders who move fast, simplify ruthlessly, and iterate relentlessly on the metrics that matter. 

We’re a globally distributed team and let you choose the best way you work, whether it's from home, a Coursera hub, or a co-working space near you. Our virtual hiring and onboarding make it easy to join us and start making an impact from anywhere. If you’re ready to make a global impact, scale unique products exclusive to Coursera, and expand your career horizons, apply below.

Job Overview

Coursera’s Enterprise Marketing team connects businesses, universities and governments with our world-class learning products, content and solutions. Enterprise Marketers play an important role in accelerating the growth and market share of the Enterprise Business globally with innovative marketing programs to attract, retain, and expand relationships across all segments. 

As the marketing lead for Coursera Enterprise supporting the LATAM region, you will work with the Global Demand Generation Team and LATAM Sales Leadership to drive business growth by generating leads and sales pipeline via multiple marketing channels. You have experience building campaigns and programs to reach decision makers within enterprise organizations. You possess strong organizational and project management skills, a data-driven and analytical approach, a keen eye for detail, and the ability to confidently design and execute in-person and online events and digital campaigns. You are a creative, motivated, and collaborative individual who values flexibility and the opportunity to make an impact.

The ideal candidate will be creative, data-driven, have B2B SaaS marketing experience, and collaborate effectively with cross functional stakeholders. If you are excited by the fast pace of building a global business that is having an impact on the world, we’d love to hear from you!

Responsibilities

• Develop, own and activate regional and vertical marketing strategy and plan aligned to business goals in partnership with demand marketing; digital marketing; customer marketing; product marketing; and PR/Comms teams
• Achieve targets for quarterly marketing qualified leads and sales accepted opportunities and lead initiatives to optimize the performance of the marketing/sales funnel
• Build, execute, measure and optimize integrated marketing campaigns to drive engagement with decision maker-level prospects via conferences, workshops, offline and online events, web properties, email marketing and content marketing
• Work closely with sales development leaders to optimize follow-up of inbound leads and support outbound marketing campaigns with compelling messaging and offers
• Work closely with the account management team to develop account based marketing strategies for expanding revenue from existing customers
• Lead initiatives to optimize the performance of the marketing/sales funnel, analyze metrics, and deliver recommendations for improvement 

Qualifications

• 5+ years Enterprise SaaS marketing experience in a fast-growth environment ideally with a focus on field marketing
• Business fluency in both Spanish and English
• Executive presence and engagement skills
• Successfully launched multi-channel initiatives, including ABM, events, webinars, email, and paid media campaigns
• Experience working cross-functionally in a distributed organization to plan, build, and execute complex campaigns and programs
• Demonstrated experience with data-driven demand generation campaigns, and hands-on experience building and analyzing reports in CRM/analytics software. Marketo, Salesforce, Outreach, and Demandbase/6sense experience preferred
• Track record of successfully managing multiple deadlines, with attention to detail

Nice to Haves

• Proven experience across key marketing disciplines, including demand generation, brand and content, enablement, events, ABM and marketing technology
• Ability to work cross-functionally with people across the company to gather the necessary information to execute campaigns and programs 
• Exceptional organizational skills and great attention to detail
• Experience in a high-growth, globally matrixed Enterprise SaaS organization, navigating complex internal and external stakeholders

Compensation

This role is available in the following US Pay Zones:

US Zone 3: $115,472 - $135,850

US Zone 4: $107,397- $126,350

At Coursera, we offer competitive, zone-based pay aligned to your location, experience, and role level across four U.S. pay zones. Our total rewards package goes beyond salary, with comprehensive health and wellness benefits, bonus and RSU equity programs, and global perks designed to help you grow and thrive wherever you are.

US Pay Zones

US-Z3: CA, WA, NY, NJ, CO, CT, DC, GA, IL, MA, MD, OR, RI, TX, VA

US-Z4: AK, AZ, DE, FL, HI, ID, IN, IA, KS, KY, MI, MN, MO, MT, NC, NV, NH, OH, OK, PA, SC, TN, UT, VT, WI

Keep Learning

• Storytelling and Influencing: Communicate with Impact 
• Leadership through Marketing
• Strategic Innovation: Managing Innovation Initiatives
• Marketing in a Digital World
• Artificial Intelligence in Marketing

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Coursera is an Equal Opportunity Employer committed to building a welcoming and inclusive workplace. We consider all qualified applicants without regard to legally protected characteristics and provide reasonable accommodations upon request at [email protected]. Learn more in our CCPA Applicant Notice and GDPR Recruitment Notice.