Social Media Intern

Overview

Social Media Intern 

The Social Media Intern is responsible for gathering and furnishing content, in collaboration with Marketing and on-campus departments that showcases the respective campus’ activities, events and learnings on social media and through photos, videos, blogs, and creative storytelling. This person will support the day-to-day management of the campus social channel properties including Facebook, with the opportunity to contribute content to Marketing’s main social channel properties of Facebook, Instagram, TikTok, Twitter, and LinkedIn. This role is designed to be a point of synergy on campus and create community at Concorde through social media and online presence. The person in this position must have a clear understanding of Concorde’s mission and values and a keen eye for recognizing how to capture that in the form of pictures and stories. Because social media users demand visually engaging and timely content, this role requires an individual to be organized, proficient in still and action-based photography and concise, yet detailed, in their writings. A successful social media intern also approaches their work with a coachable spirit and the ability to follow compliance/policy guidelines, as social media continually evolves. All Concorde associates are required to display professionalism and uphold Concorde’s Mission and the core values of respect for the individual, integrity, teamwork, customer service, and achievement.

In addition to joining an organization with an outstanding mission, Concorde is happy to provide the following Benefits You'll Love - 

• Tuition Waiver: Enjoy a tuition waiver after 6 months of employment for you AND your immediate family offered at UTI and Concorde campuses
• Paid Time Off: Competitive paid time off programs for employees (Vacation, Sick, Flexible)
• Retirement Matching: 50% match on the first 6% of your contributions after 90 days
• Paid Parental Leave: 4 weeks of paid leave for both birthing and non-birthing parents to bond with a new baby
• Competitive Insurance: Health, vision, and dental coverage for you and your dependents
• Pet Insurance: Competitive coverage for your furry family members through ASPCA
• Health Plan Enrollment: Eligibility starts first of the month following completing one full month of employment

Shift / Schedule:

This position offers a highly flexible schedule. Ideally, the candidate would work approximately 10 hours per week (or 20 hours over a two-week period). Preferred availability includes daytime hours from 11:00 AM to 2:00 PM, as well as one evening per week.

The hiring manager is looking for someone who is available to be on campus and can collaborate with others as needed. Flexibility and reliability are key!

Responsibilities

• Create and curate content in collaboration with Marketing conceptualizing content that will resonate with the campus audience
• Collaborate with appropriate on-campus departments to discover content opportunities and attend determined events/activities to capture photos, videos, quotes
• Identify content-worthy stories among staff, students, alumni, and community partners, conduct interviews, and write blogs/articles
• Shoot assigned video content, deliver raw footage, and edit footage for social media use
• Act as a first-level gatekeeper for campus content that may be submitted by Concorde associates/students
• Manage online events calendar for campus
• Provide adequate contextual information with photo suitable to create social captions
• Upload predetermined photo list and field photos from campus/community for posting in a timely fashion
• Ensure media releases are procured and uploaded to comply with organizational/accreditor standards
• Encourage participation in campus social media/social contests to drive loyalty and growth
• Help monitor social media channels, and actively engage on behalf of Concorde in accordance with compliance requirements
• Evaluate social media performance and build reports using analytics
• Attend one-on-one/team meetings, as needed
• Present findings, learnings, engagement, and new content opportunities to campus senior leadership monthly.
• Perform other duties, as assigned

Qualifications

Education & Experience

• Must be a currently enrolled student pursuing a bachelor’s degree in marketing, advertising, communications, or journalism, or possibly business; junior or senior status preferred
• Possess theoretical and practical working knowledge of various social platforms and how content differs on each
• Able to articulate tailored messages through various mediums
• Experience capturing live events and staging photo opportunities
• Passion for social media and using it in the business environment
• Excellent verbal and written communication skills
• Driven individual who is willing to learn through research and experience
• Experience and examples displaying strong editorial judgment
• Great team player, but also a natural self-starter.
• Confident and not afraid to contribute innovative ideas.
• Able to prioritize to meet deadlines in a fast-paced environment.
• Proven ability to build relationships and operate effectively within a team.
• Knowledge of Concorde and its unique cultures is a plus.

Standard Abilities

• Able and willing to:
  • Communicate, think, learn, and reason
  • Use computers and computer systems (including hardware and software) to process transactions, store documents, enter data, or perform assigned tasks
  • Safely ambulate and/or maneuver when on-site at Company locations
  • Demonstrate and utilize active listening, inductive reasoning, information ordering and category flexibility
• Ability to use good judgment, problem-solving and decision-making skills
• Ability to maintain confidentiality and manage sensitive information with discretion
• Ability to work in a fast-paced environment where deadlines are essential and multiple projects are worked simultaneously
• Ability to gain, understand and apply information and data as it relates essential functions of the position
• Ability to foster long-term relationships with stakeholders