Senior Field Marketing Specialist - 4 Positions in these locations: Florida, North Carolina or South Carolina, Georgia, and Texas

ABOUT THE POSITION 

The Senior Field Marketing Specialist drives regional engagement and digital growth for Columbia Sportswear’s Performance Fishing Gear (PFG) category. This role builds strong connections with wholesale partners, influencers, athletes, and local communities to boost awareness, sell-through, and brand affinity. 

Combining event execution, account activation, influencer collaboration, and content creation, the Specialist brings strategic thinking and hands-on execution to strengthen PFG’s presence and authenticity within the fishing community. 

HOW YOU’LL MAKE A DIFFERENCE

Event & Community Marketing 

• Organize and execute in-store and off-site events that engage local fishing communities, nonprofits, and business partners. 

• Conduct business-to-business outreach to build relationships that increase PFG within our wholesale channels to drive brand awareness. 

Wholesale Account Engagement 

• Collaborate with fishing wholesale accounts to support marketing campaigns, product launches, and seasonal promotions. 

• Maintain feedback loop with sales leads to identify trends and surface new account opportunities. 

Content Development & Social Media 

• Coordinate product seeding, social collaborations, and content activations to expand brand reach. 

• Identify and manage partnerships with fishing influencers, athletes, and outdoor personalities. 

• Create and manage social content that highlights influencers, events, products, partnerships, and community.  

• Align content strategy with seasonal marketing plans and brand guidelines. 

• Support performance marketing efforts across email, social, and digital platforms. 

• Use analytics and segmentation to optimize campaign performance and generate qualified leads. 

Cross-Functional Collaboration 

• Work closely with Marketing, Merchants and Sales teams to ensure alignment with business KPIs. 

• Continuously test and refine marketing tactics to improve account sell-thru. 

YOU ARE 

• Knowledgeable about the fishing community in your area and where to shop for fishing gear.

• An outstanding communicator, both written and verbally

• Self-motivated with the ability to multi-task and work both independently and collaborate with various types of teams.

YOU HAVE 

• Bachelor’s degree in marketing, Business and/or Finance 

• Typically required 5-8 years of professional experience and strong competency with the application tools, systems and process to accomplish the job.

• Minimum of 3-5 years as an individual contributor to hit quotas in sales and account management.

• Proven ability to achieve quotas and forecast accurately.

• Extensive experience with high volume account management, various size groups, high touch customer service and ability to adapt to customers as needed.

• High level of comfort and experience using LinkedIn and proven ability to network, attract, build and maintain strong business relationships. 

• Strong interpersonal, communication and presentation skills

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This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company. 

Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities. https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf. If you need reasonable accommodation because of a disability for any part of the employment process, please notify your recruiter.

At Columbia Sportswear Company, we’re proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community. Benefits that can protect your family’s financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services). In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services. We have extensive wellness benefits, employee discounts and a generous time off program available.

If you need an accommodation/adjustment to successfully complete and submit your application, please reach out to [email protected] with the Subject: Applicant Assistance Requested.