Sales & Marketing Director (Roofing / Trades)

The Director of Sales & Marketing is a key member of the Leadership Team responsible for driving revenue growth through effective sales leadership and strategic marketing execution.  This role leads, manages and holds sales and marketing teams accountable, ensuring processes, KPIs, and CRM systems are optimized to produce consistent, profitable results.  As a strategic partner, the Director aligns departmental goals with company vision, contributes to forecasting and acquisitions, and champions EOS principles and core values across the organization. 

The areas of accountability are as follows: 

Key Deliverables 

--Revenue Growth 

Achieve/exceed annual and quarterly sales revenue goals. 

Drive predictable and scalable sale performance through forecasting and pipeline management. 

--Marketing ROI & Brand Growth 

Execute marketing strategies that generate consistent, qualified leads at or below target cost per lead. 

Ensure marketing spend produces measurable ROI and supports company brand/positioning in the market. 

--Sales Team Performance & Development 

Build, coach and hold accountable a high-performing sales team. 

Ensure reps consistently hit individual and team targets, with ongoing training and developments. 

--Process & System Optimization 

Implement and refine documented sales and marketing processes (lead flow, follow-up cadence, close rates, customer journey). 

Maintain and optimize CRM, ensuring accurate, real-time data for pipeline management and reporting. 

--Cross-Functional Leadership 

Collaborate with Operations, Finance, and Production to align revenue forecasting with company capacity and profitability targets. 

Contribute to company-level Rocks, Scorecard measurables, and long-term vision execution. 

--Strategic Growth Participation 

Participate in strategic planning for company growth (including future acquisitions.) 

Integrate sales and marketing strategies into post-acquisition rollouts when applicable. 

--EOS Adoption & Culture Leadership 

Consistently model and train EOS principles within the Sales & Marketing department. 

Lead with company Core Values, ensuring alignment and accountability across the team. 

 Accountabilities 

--Lead, Manage, and Hold Accountable (LMA): All sales reps, sales managers, marketing staff/contractors, call center manager and supporting roles. 

--Sales Process Ownership:  Prospecting, pipeline management, estimating, closing, customer handoff 

--Marketing Process Ownership:  Lead generation, campaign execution, brand management, community presence, digital marketing. 

--CRM & Data Integrity: Ensure CRM is accurate, up to date, and fully adopted by the sales and marketing teams. 

--Scorecard & KPIs: Track and report key sales and marketing measurables weekly (e.g., leads generated, set appointments, close rates, NSLI, revenue booked, marketing cost per lead) 

--Forecasting: Own sales pipeline accuracy and revenue forecasting for leadership team reporting. 

--Recruiting & Onboarding: Source, hire, and train top talent for the Sales & Marketing department. 

--Training & Development: Ongoing coaching and professional development of sales & marketing team members. 

--Vision Alignment: Ensure departmental goals are aligned with the company 1-Year Plan, 3-Year Picture, and 10-Year Target. 

--Core Values & Culture: Drive accountability to core values and ensure cultural alignment in the department. 

--Reporting: Maintains accurate and up-to-date data for all assigned administrative responsibilities.