Creative Strategist

To create revolutionary, story-driven RPGs which go straight to the hearts of gamers — this is our mission. Want to dive deeper into our company’s culture? Explore our social media and check out our YouTube channel and Beyond the Game Blog where we share behind-the-scenes insights and stories direct from our team members!

The Creative Strategist in RED Creative Services bridges marketing insights with creative execution. This role translates brand and marketing briefs into actionable creative briefs, leads ideation workshops, crafts messaging and scripts, and develops campaign concepts that inspire both internal teams and external audiences. Working in close collaboration with Art Directors, Video Directors, and Creative Producers, the Strategist ensures ideas are strategically grounded, creatively compelling, and aligned with CD PROJEKT RED’s brand vision.

Key responsibilities:

• Translate marketing and brand objectives into inspiring creative briefs that provide clear direction for Art, Video, and cross-functional teams, ensuring alignment with audience insights, brand positioning, and campaign goals.
• Lead ideation and concept development by organizing collaborative sessions to generate campaign concepts, taglines, scripts, and content ideas, providing strategic framing to guide creativity toward broader business objectives.
• Craft messaging and narrative frameworks, including campaign platforms, tone of voice guidance, and storylines, as well as writing compelling taglines, copy, and trailer scripts that establish a strong creative foundation.
• Deliver persuasive presentations and creative pitches to secure stakeholder buy-in, clearly articulating the strategic and creative rationale behind concepts to build trust and alignment across teams.
• Collaborate with Creative Producers, Art Directors, and Video Directors to ensure concepts are executable, visually coherent, and narratively compelling, providing consultation throughout production to maintain creative integrity.
• Champion audience and brand insight by grounding creative work in cultural trends, audience understanding, and brand strategy, while pushing creative boundaries and staying true to CD PROJEKT RED’s voice and values.

• 5+ years of experience in creative strategy, copywriting, or concept development in an advertising agency, entertainment company, or video game publisher, with strong skills in storytelling, brand positioning, and content creation.
• Proven track record of translating marketing or brand briefs into creative concepts, messaging, and scripts, leveraging expertise in narrative development, audience engagement, and cross-channel communication.
• Experience developing campaign platforms, taglines, or scripts for global marketing campaigns in entertainment, gaming, or media; skilled at adapting messaging for diverse markets and audiences.
• Hands-on experience facilitating creative workshops and brainstorming sessions that generate campaign ideas, with strong collaboration, facilitation, and ideation skills.
• Demonstrated ability to sell creative concepts to stakeholders through compelling presentations and storytelling, utilizing skills in persuasive communication, pitch development, and visual storytelling.
• Familiarity with gaming culture and entertainment marketing trends; passion for games and narrative-driven content strongly preferred, along with research, trend analysis, and audience insight skills.

Working Mode

• This job can be hybrid/in-office from Boston or fully remote from anywhere in the US.

Health & Well-Being

• Company-paid medical healthcare (dental, vision, and mental).
• Free mental health support, including access to counseling, psychiatric care, and a variety of well-being webinars.
• Paid leave — 20 days of holiday per year (26 days after two years).
• 401K with employer matching.
• Gym Membership Reimbursement.
• Menstrual leave — employees who menstruate can take one extra day off when experiencing period pain.
• RED Parents Network — support for working parents, including childcare benefits, and family-friendly events.

Perks & Professional Growth

• Flexible working hours.
• Trainings, lectures, and courses — internal workshops, knowledge-sharing initiatives, online tutorials, and e-learning classes are all available.
• A welcome pack filled with goodies — to help you feel right at home once you join the team.

Life in the Office

• Dog-friendly office — bring your pooch with you and look after them while working! There’s always a furry friend or two to meet.
• Truly international working environment — a chance to meet and work with a diverse selection of people from all around the world.
• No dress-code — we like to keep it casual.

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