Lead - Global Account Based Marketing

Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done. 

There’s another option. Freshworks. With a fresh vision for how the world works.

At Freshworks, we build uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks’ customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. And, over 4,500 Freshworks employees make this possible, all around the world. 

Fresh vision. Real impact. Come build it with us.

We are seeking a data-driven, strategic, and highly accountable ABM Marketing Lead to lead and scale our account-based marketing efforts across the Freshworks portfolio. As the global ABM Digital Lead, you’ll play a pivotal role within the Demand Generation Marketing team to strategize and execute Account Based Marketing (ABM) for Freshworks’s sales pipeline focused on high value accounts.

This role develops and executes high performing, best in class B2B paid media campaigns that fully align to our business’s overall go to market strategy. Reporting to the Director, Digital Marketing, the ideal candidate has a growth mindset and is passionate about digital marketing efforts that impact revenue. You will be responsible for accelerating business growth by building personalized marketing campaigns in close partnership with cross-functional teams in Sales, Customer Success, Marketing Operations, and Revenue Ops, Campaigns, Brand, other Marketing functions.

Primary Job Responsibilities:

• Own the development, execution, and optimization of ABM programs focused on customer expansion, new business, and retention goals

• Build and manage comprehensive ABM campaign strategies, including audience segmentation, personalized content, and channel mix planning (display, paid social, content syndication, and landing experiences)

• Analyze and report on campaign performance, delivering insights and recommendations to drive continuous program improvements

• Partner closely with Creative, Content, Sales, and Customer Success teams, and external agencies, to create messaging, assets, and playbooks tailored to key accounts

• Maintain and refine account and contact databases to ensure precise targeting across campaigns; deeply collaborate with Operations to support data hygiene and reporting

• Manage external vendors and partners to deliver campaign components on time and on budget

• Lead A/B testing strategies across creative, landing pages, and channels to optimize engagement and conversion outcomes

• Work across organizational structures effectively, including the broader marketing team and channel partners, sales and operations, and lead by influence to drive effective collaboration, alignment and decision-making

• Develop and share regular reporting cadences (weekly, monthly, quarterly) to key stakeholders, summarizing performance trends, learnings, and opportunities

• Contribute to the evolution of the ABM strategy by identifying new platforms, tactics, and best practices.

• Support the vision and values of the company through role modeling and encouraging desired behaviors

• Bachelor’s degree

• 5+ years of digital marketing experience, paid media, demand generation, or ABM

• Hands-on expertise with key media platforms including LinkedIn, Facebook, programmatic display, content syndication, and CRM/marketing automation systems (e.g. Salesforce, Marketo)

• Strong analytical skills with a data-driven mindset: ability to analyze campaign performance, generate insights, and make optimization recommendations

• Proven project management skills with ability to own initiatives from strategy through execution, balancing short term needs with long-term goals

• Comfort managing vendor relationships and coordinating external partners to achieve program goals

• Eagerness to innovate, test new strategies, and continuously improve performance with a growth mindset

• Desire and ability to be a team player in a collaborative, entrepreneurial, and dynamic environment

• Copywriting and editing skills preferred

• Travel 5% of the time to support key internal and external activities

The annual base salary range for this position is $116,400 - $167,325 USD.

Compensation is based on a variety of factors including but not limited to location, experience, job-related skills, and level. Bonus/equity may be available.

Freshworks offers multiple options for dental, medical, vision, disability and life insurances. Equity + ESPP, flexible PTO, flexible spending, commuter benefits and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.

At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business. Fresh vision. Real impact. Come build it with us.