Lifecycle Marketing Lead
About Spearbit & Cantina:
Founded in 2021 by former Ethereum Foundation Solidity engineers, Spearbit tackles Web3 security challenges. Our founding team built the leading blockchain language and secured the largest smart contract, protecting over $160B in value.
We're building Cantina —the "GitHub for Security"—connecting security researchers with projects needing expertise. Our Cantina security platform has powered major competitions and serves the leading projects in Web 3. It currently supports collaborative security reviews, public and private security competitions, bug bounty programs, incident response, and AI code analyzer.
Similar to how cloud-security startups emerged previously, Cantina aims to be the definitive code-security platform for the future.
The Opportunity:
We are looking for a Lifecycle Marketing Specialist to design and manage customer journeys that nurture leads from awareness through conversion. This role is central to aligning marketing and sales by creating thoughtful, data-driven experiences that turn MQLs and SQLs into clients. The ideal candidate has deep experience in CRM automation, marketing operations, and building measurable lifecycle programs, ideally with exposure to B2B SaaS or web3/crypto industries.
Responsibilities:
Journey Design & Execution: Develop and deploy automated nurture streams across email, CRM, retargeting, and experimental channels to guide prospects from initial awareness to SQL.
Campaign Optimization: Create trigger-based and drip campaigns, refine segmentation, and lead scoring to maximize pipeline velocity.
Alignment with Sales: Work closely with the sales team to ensure smooth MQL → SQL handoff, and build reporting to demonstrate marketing’s impact on pipeline.
Analytics & Reporting: Monitor campaign performance, track conversion metrics, and generate insights to continuously improve engagement and ROI.
Tool & CRM Management: Maintain and optimize marketing automation systems (HubSpot, Salesforce, or equivalents), ensuring clean data and effective workflows.
Lifecycle Experimentation: Test and iterate not only on automated sequences, but also on messaging frameworks, campaign formats (e.g., webinars, guides, retargeting ads), timing, and channel mix to identify what drives the highest engagement and conversion.
Market Awareness: Stay up to date on best practices in lifecycle marketing, including trends in B2B SaaS and web3 industries.
Core Skills:
Strong understanding of marketing automation platforms
Data-driven mindset with proven ability to analyze funnel performance and optimize for conversion
Excellent project management skills to run multiple campaigns simultaneously
Ability to craft compelling messaging tailored to different lifecycle stages
Strong collaboration skills with sales and marketing stakeholders
Requirements:
3–5 years of experience in lifecycle, CRM, or growth marketing
Proven track record designing and executing automated nurture campaigns
Experience working with B2B SaaS, fintech, or web3 is strongly preferred
Proficiency in marketing automation and CRM platforms
Comfort with analytics and reporting tools (e.g., Looker Studio, GA4, HubSpot dashboards)
Exceptional written communication and attention to detail
Benefits
Competitive salary and performance-based compensation opportunities
Opportunity to work in an early-stage startup with a talented and passionate team.
Exposure to high-profile clients in the blockchain and cryptocurrency industry
Comprehensive health, dental and vision benefits (for U.S. employees)
401k plan with company match (for U.S. employees)
Join Spearbit and help us build the future of code security!
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