Lifecycle Marketing Manager
Fast Facts
C2 Education is seeking a Lifecycle Marketing Manager to design and optimize customer journeys, enhancing conversions and customer retention through strategic, data-driven campaigns.
Responsibilities: Design and execute lead activation campaigns, manage customer communications, oversee lead journeys, analyze performance metrics, and develop customer journey maps.
Skills: Expertise with marketing automation platforms; advanced analytical skills; strong communication and project management skills; experience with cross-channel campaign management.
Qualifications: Bachelor’s degree in Marketing, Business, or Analytics; 5+ years of experience in lifecycle or CRM marketing; expertise in marketing automation and campaign management.
Location: Johns Creek, GA, USA
Compensation: $110000 - $130000 / Annually
Job Details
Job Location: Support Office - Johns Creek, GA
Position Type: Full Time
Education Level: Completed Bachelor's Degree or higher
Salary Range: $110000.00 - $130000.00 Salary
Job Category: Marketing
Description
About the Role
C2 Education seeks a data-driven, collaborative, and strategic Lifecycle Marketing Manager to own the design, execution, and optimization of customer journeys from lead activation to long-term retention. This role is central to ensuring that every touchpoint with our leads and customers increases conversions, deepens relationships, and drives revenue outcomes and reports into the Chief Marketing Officer.
Key Responsibilities
- Design and execute targeted multi-channel lead activation campaigns to drive conversions across the customer journey
- Build, test, and optimize automated engagement journeys for existing customers to improve onboarding, retention and upsell opportunities
- Manage customer communications across multiple channels, including email, SMS, and emerging media, to foster strong relationships at every lifecycle stage
- Oversee the entire lead journey, ensuring cohesive experiences and seamless handoffs across email, web, SMS, phone and other touchpoints
- Direct and manage agency partners in the delivery of high-performing email/CRM campaigns, moving prospects and customers through acquisition and retention funnels
- Analyze and present monthly lead nurture funnel performance metrics to regional stakeholders, driving actionable insights and continuous improvement
- Create and maintain comprehensive customer journey maps to identify and optimize each touchpoint throughout the lifecycle
- Develop robust segmentation models to personalize outreach and maximize engagement effectiveness
- Execute ongoing A/B testing of marketing campaigns and journey touchpoints to improve performance and inform strategy
- Work closely with sales and training teams to ensure marketing strategies and lifecycle programs support overall revenue goals
Qualifications
Qualifications
- Bachelor’s degree in Marketing, Business, Analytics or related field
- 5+ years of experience in lifecycle, CRM, or retention marketing in a lead-driven or education-focused environment
- Expertise with marketing automation platforms (Salesforce Marketing Cloud experience a plus)
- Advanced analytical skills and experience reporting on funnel metrics and campaign ROI
- Proven experience with cross-channel campaign management (email, SMS, web, etc.) and marketing agency oversight
- Strong communication, collaboration, and project management skills
What Success Looks Like
- Increase performance across key engagement, conversion and retention metrics at all lifecycle stages
- Growth in qualified leads, higher customer lifetime value, and measurable impact on revenue goals
- Continuous optimization and innovation of marketing journeys through data-driven experimentation and testing
Average salary estimate
If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.
Lead enterprise SEO, content, and AI-search strategy for a major travel brand as the Director of Earned & Owned Strategy, embedded onsite with the client in Dallas.
Lead the strategic evolution and enterprise activation of AbbVie’s global corporate brand, driving integrated campaigns, stakeholder alignment, and measurable reputation outcomes.
Represent Red Bull on the University of Missouri–Kansas City campus as an on-site Student Marketeer who builds brand awareness through sampling, events, and campus partnerships.
Lead Western Digital’s global brand strategy and experience to unify messaging, elevate market perception, and scale customer advocacy across physical and digital touchpoints.
DeleteMe, a leading privacy SaaS trusted by major enterprises, is hiring an Affiliate Marketing Manager to scale a high-performing affiliate program and drive 2–3× channel growth.
Wade Trim is hiring a Tampa-based Branding Intern to support marketing communications, internal content, and branding activities while gaining mentorship at a long-standing, employee-owned engineering firm.
Porter seeks a Tampa-based Marketing Specialist to design and run multi-channel member engagement campaigns that drive utilization and improve member satisfaction for health plan clients.
Lead marketing strategy and execution for University Instructors, driving content, events, CRM optimization, and sales enablement to grow a mission-driven K–12 staffing brand.
Become the hands-on performance marketer who owns a paid acquisition channel and helps scale EverAI’s user base rapidly through data-driven campaigns and creative testing.
Renewal by Andersen is hiring a Digital Marketing Manager in New York to lead multi-channel digital growth by combining creative storytelling with data-driven optimization.
Experienced application security researcher and communicator wanted to turn technical findings into clear guidance, content, and community-driven adoption for Semgrep's developer-focused security tools.
Lead Zazzle’s paid social program—setting strategy, executing campaigns, and building a scalable creative and testing engine to drive measurable ecommerce demand.
Lead end-to-end project management for Saviynt's in-house creative engine, ensuring multi-channel campaigns and creative deliverables launch on time and to spec.
Our Mission - At C2, we believe in our students and in their potential for greatness. We take students towards their dreams. C2 helps our students and their families benefit from a better education, now and always. We are one team with one purp...
3 jobs
🔮
Hi, I'm Risa! Your AI Career Copilot
you, just ask me below!
