SEO and Content Associate

At bet365, we're one of the world's leading online gambling companies, revolutionizing the industry since 2000. Founded by Denise Coates CBE, we now employ over 9,000 people and serve over 100 million customers in 27 languages. Our focus on In-Play betting has solidified our market-leading position, offering an unmatched experience across 96 sports and 700,000 streaming events. With over 750 concurrent sporting fixtures at peak and more live sports streamed than anyone else in Europe, we handle over 6 billion HTTP requests daily and process more than 2 million bets per hour at peak.

We empower our employees to push boundaries and explore new ideas, cultivating a culture that celebrates and rewards creativity. This offers employees a wealth of opportunities for growth, giving them the opportunity to make a real impact in the world of online gambling. As a forward-thinking company, we’re breaking new ground in software innovation too, redefining what’s possible for our customers worldwide.

As an SEO and Content Associate, you will join the bet365 Digital Marketing team. Work across regulated markets, optimizing website structure & content to improve search engine rankings.

You will work across multiple departments to drive best-in-class Organic Search results for the company. You will coordinate with the Content, Development, Outreach and Paid Marketing teams to support continued Organic growth.

You will write and optimize news and evergreen content, as well as brief new pages to support the development of the broader SEO strategy. Your interest in SEO and will allow you to work closely and collaborate with the wider Editorial Content team.

This role is eligible for inclusion in the Company’s hybrid working from home policy.

The salary range for this role is $57,000 to $75,000 annually.

bet365 provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

• Proven experience with key web and analytics tools such as GA4, Google Search Console, Screaming Frog, Ahrefs and Sitebulb.
• Demonstrated track record of driving business results through organic optimizations across multiple languages and markets.
• Some knowledge in technical SEO, in particular indexing and crawling.
• Awareness of the concepts of Semantic Search, Entity Oriented Search and LLM’s.
• Strong level of mathematics, with experience analyzing numerical data, statistics and presenting/visualizing the data to the business through Excel, Google Sheets, Looker Studio.
• Knowledge of combining content writing and SEO expertise, creating content that is optimized for search engines while also being engaging and informative for users.
• Experience in news-based content creation and News SEO is desired.
• Ability to create high-quality, engaging, and informative content, including blog posts, articles, website copy, and other content formats.

• Implementing and developing SEO strategies.
• Optimizing content regularly on the website.
• Monitoring performance for the US market and identifying potential issues and opportunities for improvements and optimizations
• Monitoring the algorithms set by the search engines to keep up to date with changes.
• Assisting with the delivery of SEO audits across bet365’s Sport, Gaming, News and Content sites across all TLDs.
• Performing keyword and topic research with an organic focus, combining the data with the pre-existing paid data and existing content available to feed into relevant teams.
• Combining competitor analysis with query data from leading partners to refine our strategy on an ongoing basis.
• Working with the content team through structured data opportunities and ensuring relevant content is being displayed for queries.
• Working to improve content for high volume queries, which are missing key content delivery. 
• Delivering content creation, setting process, managing content calendars, and ensuring content aligns with overall marketing objectives. 
• Analyzing data and results to identify trends and insights in order to achieve maximum ROI.

bet365 provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.