Director, Brand & Integrated Marketing

About Away

We believe travel makes us better. Launched in 2016 with one perfectly designed carry-on, we now offer a range of luggage and travel essentials for every journey. Together we create, innovate, and embark on this journey as a community of travelers, helping to make travel more seamless for everyone.

Join The Crew

We are hiring a Director, Brand & Integrated Marketing to join our Brand Marketing team. This position reports to the Vice President of Brand Marketing and takes Away further by leading a team and collaborating cross-functionally with Growth, Retail, Wholesale/B2B, Creative, Partnerships/Social, Merchandising, and Product to ensure cohesive storytelling across paid, owned, and earned touchpoints while delivering measurable business outcomes.

In addition to the responsibilities listed below, this position will also oversee the partnerships and channel marketing team.

What you’ll do as the Director, Brand & Integrated Marketing

Brand & Commercial Strategy

• You’ll develop and oversee a holistic brand marketing strategy that drives awareness, brand equity, and market share

• You’ll build GTM frameworks for product launches, seasonal campaigns, and market expansion - ensuring alignment with sales, retail, and ecommerce objectives

• You’ll partner closely with Merchandising, Retail, and Product teams to forecast demand and identify growth opportunities to meet sales projections

• You’ll lead the marketing strategy for wholesale partners (Amazon, Nordstrom), ensuring strong sell-in, sell-through, and brand presentation

• You’ll lead and mentor a team of brand & retail marketers and a retail visual designer, fostering an inspiring, collaborative, and high-performing culture

• You’ll present marketing plans, forecasts, and post-campaign analysis to leadership and key stakeholders

Integrated Campaign Development

• You’ll own the planning and execution of fully integrated campaigns across paid, owned, and earned media, including retail activations, digital marketing, PR, influencer, and partnerships

• You’ll oversee the creative briefing process to ensure messaging, visuals, and storytelling align with brand positioning and commercial goals

• You’ll partner with Growth Marketing to ensure upper-funnel brand campaigns drive measurable lower-funnel results

• You’ll act as the bridge between creative, digital, retail, and sales teams to ensure seamless execution of initiatives

• You’ll leverage consumer insights, market data, and competitive intelligence to shape strategy & positioning

• You’ll maintain a deep understanding of the customer, their evolving needs and preferences, and the competitive landscape to craft compelling strategies that attract new customers and deepen the loyalty of existing customers

Channel Growth & Retail/Wholesale Marketing

• You’ll collaborate with retail teams on in-store activations, point-of-sale marketing, and promotional strategies

• You’ll build co-marketing programs with wholesale partners to amplify launches and seasonal initiatives

• You’ll evaluate the effectiveness of channel marketing strategies, adjusting for performance and market trends

• You’ll analyze campaign performance and retail/wholesale sell-through, applying learnings to future initiatives

Who you are

• You have a minimum of 8 years of experience in brand marketing, integrated marketing, or GTM strategy, preferably in consumer, retail or lifestyle industries

• You have a proven track record of building and executing successful GTM campaigns that drive measurable sales growth

• You have strong experience in retail and wholesale marketing, including co-op programs and partner negotiations

• You have exceptional project management, organizational, and leadership skills

• You have expertise in developing integrated campaigns across multiple channels (digital, retail, influencer, PR, partnerships)

• You are commercially minded with strong analytical and strategic thinking abilities

• You have experience with premium or lifestyle brands

• You have a strong network with retail partners, media, or agencies

• You have experience with global markets and international GTM strategies

• You are a strong leader with a process-driven mindset who is confident in cultivating and developing talent —someone who people want to learn from, work with, and are inspired by

• You are an effective cross-functional leader and are adept at working with your peers across growth, media, creative, PR, and merchandising

• You are customer-obsessed—you understand our customers and how to speak to them at every point of the marketing funnel

• You obsess over how our brand shows up and have exceptionally high personal and team standards

• You have exceptional budget management capabilities—with laser-sharp budget allocation and optimization, and the ability to build the business case for spend

• You thrive in a fast-paced environment—agile and nimble in both leadership and execution

• You’re creative and innovative; you love to build great new things that are fresh and unique while staying on brand

• You’re agile, and motivated by a fast-paced and ever changing environment

• You’re passionate about transforming travel for all (but that’s a given!)

Excited to join the team, but not sure you meet all of the qualifications? Please apply, we’d still love to hear from you.

Who We Are

• We’re travelers. Travel is about the journey - the transformative experiences and the growth each trip offers. All employees are encouraged to take time to get away through our variety of time away from work offerings. 

• We’re driven. The work we do matters and collectively drives impact. No matter the job title, everyone at Away is a meaningful contributor in unlocking our ever growing potential.

• We’re supportive. We value the entirety of your life's journey, not just the milestones. You'll find an environment that celebrates balance, understanding that your personal passions and commitments outside of work, are threads of the same fabric that makes you unique.

What We Offer

At Away, we believe in the power of an inclusive, competitive and equitable total rewards program. Our compensation is purposely structured as one rate to provide transparency in the hiring process while honoring our internal pay bands. Salary and benefit offerings are reviewed during phone screenings to ensure alignment.

• Compensation: $180,000.00 annually

• This role is eligible to participate in Away’s Annual Company Performance Incentive Bonus Plan, the terms of which are determined at the discretion of the company

• Equity Grant: commensurate with level determined at the discretion of the company

• Benefits Overview:

  • Take care of yourself and your family through our health insurance offerings

  • Invest in your future by participating in our 401(k) (with a company match!)

  • Find balance through our many paid time off programs (vacation, wellbeing, holidays, summer Fridays, and compassion leave - just to name a few!)

  • Build your travel uniform through discount codes, product stipends, and giveaways

  • Give back through company-sponsored volunteer and charitable opportunities

How We Work

This is an office-based position that works from our Soho, NYC office four days a week. Our working hours are 9am-6pm et, but we embrace a common-sense approach to flexibility in the workplace. It’s about being present, engaged, and balancing work with real-life needs.

Our Commitment

As a company that values diversity, equity, and inclusion, Away seeks individuals of all backgrounds and experiences to apply for this opportunity. We’re creating an environment where everyone can thrive. Our customers are global and diverse, so we’re building a team that is too. Through initiatives like our Employee Resource Groups, anti-racism training, and bias prevention initiatives, we’re building the cultural foundation that gives people the emotional and physical space to bring their authentic selves to work.

EEOC Statement: 

Away is dedicated to hiring a diverse workplace that celebrates an inclusive culture and a sense of belonging. As an equal opportunity employer, we do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, gender expression, and sexual orientation), national origin, age, veteran status, genetic information or disability. 

Away is committed to providing reasonable accommodations for individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or accommodation due to a disability, you may contact us at [email protected].