Director Sales

About AutoFi

AutoFi is the leading provider of digital commerce technology that powers the sales and finance experiences for the most innovative brands and dealers in automotive. The AutoFi platform enables a more transactional buying experience with $4B in funded loans processed through AutoFi annually. AutoFi’s dynamic selling platform empowers dealers to sell vehicles more efficiently and profitably, both online and in the showroom. We are funded for years of future growth and backed by investors including Crosslink Capital, Santander Holdings USA, SVB Financial Group, Ford, BMW iVentures and JP Morgan Chase.

Our team is diverse - spread out across the U.S. and Canada, we have backgrounds from finance and technology as well as deep experience in all areas of the auto space. We’re empathetic, gritty, curious, and humble owners of this business and are supported by some of the biggest names in the auto and financial industries as commercial partners. We’ve never been more excited about the opportunity in front of us to help transition the auto industry from offline to online. If changing a trillion-dollar industry sounds exciting, we’d love to hear from you.

For more information, visit www.autofi.com.

About the Role

AutoFi is looking for a transformational sales leader. Someone who doesn’t just manage numbers, but develops people, drives performance, and inspires belief in the mission. This role leads a team of Area Sales Managers across a defined territory, with full ownership of sales strategy, execution, and team development.

We're growing fast and facing a dynamic, evolving market. We need a builder. Someone who can navigate change, challenge the status quo, and coach others to greatness. This is a unique opportunity for a leader who thrives on momentum, brings energy to tough situations, and knows how to take a team from good to great.

If you're the kind of leader who sees opportunity where others see obstacles. Builds confidence and clarity for their team in the face of pressure, this role was built for you. Experience in automotive retail is highly valued and can give you an edge in understanding the market and our customers.

• Own and execute territory sales strategies aligned with company goals, leveraging market intelligence, team strengths, and growth opportunities
• Lead, coach, and develop a high-performing team of Area Sales Managers with a strong focus on accountability, enablement, and results
• Drive a culture of performance, learning, and continuous improvement through real-time coaching and clear goal setting
• Apply and coach Challenger Sales Methodology to drive consultative selling and meaningful client outcomes
• Monitor and analyze sales metrics to uncover trends, address performance gaps, and fuel data-driven decisions
• Partner cross-functionally with marketing, product, and operations to build effective go-to-market plans and deliver value to customers
• Actively participate in key client relationships and field activities to support your team and capture feedback from the front lines
• Champion a winning, high-integrity culture that values grit, optimism, and collaboration
• Travel 60-70%

• 5+ years of experience leading sales teams in SaaS/fintech, plus automotive retail/finance background
• Proven ability to exceed targets and develop sales talent at every level
• Strong understanding of dealership workflows, credit processes, lender relationships, and modern retail technology
• Experience selling complex B2B solutions to enterprise accounts and dealer groups
• Strong command of sales strategy and execution with a track record of leading through change and growth
• Familiarity with or certification in Challenger Sales Methodology with the ability to apply and coach it effectively
• Exceptional communication and presentation skills, with the ability to simplify complex concepts for clients and team members
• High emotional intelligence, business acumen, and a passion for building people and teams
• Willingness to travel frequently to engage with customers and support your team in the field

• Revenue attainment vs. quota
• Market share and account growth
• Customer acquisition cost and conversion efficiency
• Sales cycle velocity and close rate
• Team development and retention
• Customer satisfaction and retention

What's in it for you:

- We offer full training and a competitive total rewards package along with great benefits

- Medical, Dental & Vision coverage - 100% premium coverage for employee / 50+% for dependents

- Flexible work hours

- Remote environment

- Competitive pay

- Visionary leadership team

- Growth opportunities within a dynamic culture

- Wellness & cultural initiatives (fitness challenges, wellness webinars, virtual games, regional activities, etc.)

- Up to $1K per year for employee professional development

- Stock options - we are all owners!

Individual compensation decisions are based on a number of factors, including the candidate’s experience and qualifications and local market conditions. Please note, the foregoing salary range does not reflect an employee’s total compensation package, which may include bonus, company equity, and health benefits.

AutoFi is an equal opportunity employer.  Individuals seeking employment are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, sexual orientation, gender identity or other protected status under all applicable laws, regulations, and ordinances.

Personal Information submitted as part of your application is subject to our website privacy policy, located at https://www.autofi.com/privacy-policy/