Social Media Manager
About Us
We’re an online dog-training company offering courses and memberships, with a thriving free Facebook community (~100k members) plus private member groups. We create practical, engaging content that helps owners build better relationships with their dogs—and we care more about content that converts than vanity metrics.
The Role
We’re looking for a proactive, resourceful Social Media Manager who can quickly learn our brand voice and take initiative after onboarding. You’ll own day-to-day social execution—especially across Meta (Facebook & Instagram)—and help us turn attention into action (course enrollments, webinar sign-ups, and member retention).
Note: This role is separate from our Admin/Customer Support VA. Your focus is content & growth.
What You’ll Do
● Plan & Publish
○ Build monthly content calendars for Facebook & Instagram using proven hooks and clear CTAs.
○ Schedule posts/reels/stories in Meta Business Suite; maintain consistent cadence.
● Create & Edit
○ Draft on-brand copy, captions, and lightweight creative (reels, stories, carousels, thumbnails).
○ Repurpose long-form content into short, high-impact snippets.
● Engage & Grow
○ Monitor comments/DMs for social-specific questions; escalate support issues to the admin team.
○ Run simple experiments (formats, hooks, posting times) and double down on winners.
● Optimize for Conversion
○ Partner with us on funnel-aligned content for launches, webinars, and promos.
○ Track and report weekly KPIs (reach, saves, CTR, click-to-signup, assisted conversions).
● Retention Touchpoints (Nice-to-Have)
○ Light, personalized outreach (DMs or brief voice notes) to check in with inactive members.
● Channel Expansion (Nice-to-Have)
○ Support Pinterest pinning/workflows and basic YouTube short-form editing & upload ops.
- 2–4+ years managing Facebook & Instagram for a direct-to-consumer brand (portfolio required).
- Content writing chops: strong hooks, scannable structure, and clear CTAs.
- Comfortable editing short-form video for reels/stories (CapCut, VN, or similar).
- Data-curious: you track results and propose experiments based on performance.
- Self-starter who needs minimal handholding once goals and guardrails are clear.
- Tech-savvy and quick to learn new tools/workflows.
- Experience with Pinterest and/or YouTube workflows.
- Comfort sending friendly voice notes for member retention check-ins.
- Familiarity with course/membership ecosystems (e.g., Kajabi/New Zenler) and email tools (e.g., ConvertKit/Kit).
- Pet/dog-training interest—or the ability to write empathetically for pet owners.
- Meta Business Suite, Instagram, Facebook Groups
- (Nice-to-have) Pinterest, YouTube Shorts tools
- Basic video editors (CapCut/VN/Adobe Express), Canva or Figma
- Content output & consistency (weekly)
- Engagement quality (saves, shares, comments, DMs)
- Click-through to offers/webinars; assisted conversions
- Growth and churn-prevention touchpoints (if handling retention DMs)
Why Join Assist World?
100% REMOTE
$50 birthday bonus
$200 testimonial bonus
$300 tenure bonus every 6 months
$500 entry monthly raffle
NO TRACKER. NO PROBLEM
Average salary estimate
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