Database Marketing Manager

Job Title: ​ ​Database Marketing Manager

Department: ​ ​Marketing

Reports To: ​ ​Director of Marketing

Location: Hot Springs, AR

ESSENTIAL DUTIES AND RESPONSIBILITIES

The following and other duties may be assigned as necessary:

• Responsible for supervising and managing staff in the Marketing Database area. Develops, implements and manages operational goals and monitors achievements of performance and profit objectives; Effectively oversees and is responsible for the database function; ensuring the design, maintenance and implementation of database management systems. Responsible for the data integrity of customer database.

• Works closely with Director to develop the property’s overall reinvestment strategy.

• Manages database marketing requests and fulfillment of track able offer campaigns related, but not limited to, advertising, events, promotions, entertainment and sponsorships through all direct response marketing mediums.

• Conducts market research, analyzes gaming industry trends & utilizes local market dynamics as a basis for visioning and designing all direct mail programs.

• Creates effective and efficient schedules, while maintaining labor costs, meeting staffing objectives and achieving guest satisfaction.

• Responsible for assisting in the budget process for the department and provides recommendations; ensuring compliance to departmental budget initiatives; reporting budget concerns to manager. Ensures a profitable return on all patron reward programs and ensures database marketing campaigns are delivered on time and on budget.

• Responsible for tracking expenses related to direct marketing programs.

• Enthusiastically supports, actively promotes, and demonstrates superior customer service in accordance with department and company standards and programs. Ensures customer service standards are followed by all team members and addresses issues as they arise. Responsible for the overall achievement of department customer service goals.

• Creates and manages direct mail production schedule and calendar.

• Develops, implements and execute strategies for direct marketing campaigns.

• Works with creative team to produce direct marketing collateral.

• Manages relationships with outside vendors to ensure timely, accurate and cost effective production campaigns.

• Responsible for ensuring the compliance with all regulatory compliance within area of responsibility and reporting potential issues to Executive Management / GM.

• Maintains strict confidentiality in all departmental and company matters.

QUALIFICATION REQUIREMENTS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must be at least 21 years of age.

• Bachelor’s degree (B.A./B.S.) from four-year college or university in marketing, finance or related area; five to ten years progressively more challenging leadership roles in marketing or operations; or equivalent combination of education and experience. Experience in multiple communication channels including direct mail, e-mail and social media required.

• Person must have 5 plus years marketing database experience in the casino industry

• Experience in a highly competitive market preferred

• Must have excellent verbal, written, and interpersonal skills

• Must have technical proficiency and knowledge in MS Office (Word, Excel & Outlook)

• Strong client interface and presentation skills preferred.

• Must have the ability to interact with guests, staff and colleagues and resolve problems and conflicts in a diplomatic and tactful manner.

• Ability to write reports, business correspondence, and procedure manuals.

• Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

• Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.

• Must have demonstrated ability to drive toward results

SUPERVISORY RESPONSIBILITIES ​​​

This job will have supervisory responsibilities.

• Responsible for staff development and training programs.

• Evaluates team member(s) within department and delivers constructive feedback to employees in regards toperformance.

• Provides recommendation for staffing (including interviewing and hiring) and scheduling (planning, assigning and directing work) to meet business needs.

• Manages work procedures and expedites workflow.

• Provides recommendation for employee performance (disciplining, coaching, and counseling).

LANGUAGE SKILLS

Ability to read and interpret documents in English, such as safety rules, operating and maintenance instructions and procedure manuals. Ability to read and communicate verbally in English. Written communication skills in in English may also be required.

REASONING ABILITY

Ability to apply commonsense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.

CERTIFICATES, LICENSES, REGISTRATIONS

Employee must be able to qualify for licenses and permits required by federal, state and local regulations.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to stand and use hands to finger, handle, or feel objects, tools, or controls. The employee frequently is required to reach with hands and arms and talk or hear. Specific vision abilities required by this job include close vision, color vision, and peripheral vision.

The employee must regularly lift and/or move up to 10 pounds, frequently lift and/or move up to 25 pounds, and occasionally lift and/or move up to 50 pounds, and must have the ability to push, pull, reach, bend, twist, stoop, stack, crouch, kneel and balance when performing job duties in varying work areas such as confined spaces.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.

Employee could be exposed to an environment containing unrestricted second hand tobacco smoke.