Paid Media Manager for US-based company ( Remote )
Paired is a global staffing and recruiting agency that connects remote work with top-tier talent. We are passionate about matching talented individuals with exceptional companies seeking their expertise. Our mission is to create meaningful job opportunities for professionals worldwide.
We’re looking for a results-driven Paid Media Manager to take full ownership of paid advertising strategy and execution across multiple platforms. This person will manage, optimize, and scale campaigns that drive growth, improve ROAS, and strengthen customer acquisition.
Key Responsibilities:
- Manage and optimize paid media campaigns across Facebook, Instagram, and TikTok.
- Review and provide performance recommendations for Amazon Ads.
- Continuously improve ROAS, CAC, and conversion rates across all channels.
- Coordinate with the creative team to request and test UGC, video, and static ad variations.
- Manage budgets, reporting, and attribution across all paid platforms.
- Stay current with algorithm updates, trends, and best practices in digital advertising.
- Audit landing pages and funnel performance, suggesting data-driven optimizations.
- Potentially assist with TikTok Shop management and expansion into Google Ads, YouTube, or affiliate marketing.
- Work closely with leadership to present campaign results and strategic recommendations
- Proven experience managing high-performance ad accounts (preferably in an agency setting).
- Strong understanding of Facebook Ads Manager, TikTok Ads, and Google Ads.
- Experience with Amazon Ads is a plus.
- Excellent analytical and reporting skills, with a data-driven mindset.
- Ability to work independently, take ownership, and deliver measurable results.
- Strong communication and collaboration skills.
- Work from Anywhere
- Competitive Salary (USD)
- Flexible Hours
Average salary estimate
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