Fast Facts

American Student Assistance is seeking a Digital Marketing Specialist to drive multi-channel digital advertising campaigns and support mission-driven initiatives via various platforms.

Responsibilities: Execute and support multi-channel digital advertising campaigns, manage ad trafficking and quality assurance, monitor campaign performance, and assist in data analysis and reporting.

Skills: 1-3 years of experience in digital marketing/paid media, familiarity with Google Ads and social media platforms, strong analytical and communication skills, and attention to detail.

Qualifications: Preferred familiarity with digital advertising metrics and experience managing influencer marketing campaigns.

Location: Boston, Massachusetts, United States

Compensation: $67000 - $86000 / Annually

THE ROLE: Digital Marketing Specialist

American Student Assistance™ (ASA) is national nonprofit that is changing the way kids learn about careers and prepare for their futures through access to career-readiness information and experiences.

ASA fulfills its mission through free digital first direct experiences, philanthropy, advocacy, thought leadership, groundbreaking research, and impact investing. We believe that exploring career possibilities, as early as middle school, and providing access to education-to-career pathways aligned with one’s passions and goals will result in greater confidence and long-term success for all students.

We are looking for a Digital Marketing Specialist. You will be responsible for working on paid media platforms (Google Ads, YouTube Ads, Meta Ads, Snapchat, TikTok). You will support campaigns in fast-paced environments and are contribute heavily to our mission-driven marketing initiatives.

What You’ll Do:

Campaign Execution & Support

• Support the Senior Marketing Manager and Digital Marketing Manager in planning and executing multi-channel digital advertising campaigns.
• Track and maintain deadlines, deliverables, and campaign timelines across platforms and internal teams.
• Support strategy and ongoing management of influencer marketing campaigns.

Ad Trafficking & Quality Assurance

• Own trafficking of digital ad campaigns, including uploading creative assets, setting targeting parameters, and implementing tracking links.
• Conduct routine QA of live ads to ensure accuracy of links, targeting, and creative placements across channels.

Performance Monitoring & Reporting

• Monitor active campaigns and flag performance anomalies, pacing issues, or delivery concerns in real time.
• Collaborate with senior team members to troubleshoot and optimize performance based on platform insights and benchmarks.

Data & Analytics

• Assist in compiling campaign data and creating reports using tools like Google Analytics, Google Looker Studio, and native ad platform dashboards while contributing to performance summaries to identify insights and areas for improvement.

Cross-Functional Collaboration

• Work closely with in-house creative team to ensure campaign assets meet platform specifications and are delivered on time.
• Create and manage project tickets in tools like Jira and Asana to align deliverables across teams.

About You:

• 1-3 years of experience in digital marketing or paid media.
• Familiarity with one or more digital advertising platforms (Google Ads, YouTube, Meta, TikTok, Snapchat, etc.).
• Understanding of key digital marketing metrics (CTR, CPM, CPC, CPA) and performance analysis.
• Experience with ad trafficking and campaign setup in platform UIs.
• Strong attention to detail and organizational skills—able to manage multiple tasks and timelines simultaneously.
• Familiarity with Google Analytics.
• Strong written and verbal communication skills.
• Experience managing influencer marketing campaigns is a plus!

Salary Range: $67,000 - $86,000

American Student Assistance is committed to fair and transparent pay. In determining compensation, we consider a variety of job-related factors, including prior experience, certifications and licenses, skills and expertise, geographic location, and internal equity.  

We take a total compensation approach, meaning we look beyond salary alone to support, reward, and recognize the whole individual. Depending on role eligibility, your offer may also include a bonus, 403(b) retirement plan participation, generous paid time off, and comprehensive health and life insurance benefits. As a result, final offer amounts may vary from the salary range listed in the job posting. Join our mission-driven organization to enjoy these perks and benefits as well as investment in your growth, contributions, and future. 

Why ASA?

ASA offers a wide range of perks and benefits to Team Members, including comprehensive medical, dental, and vision healthcare plans, a retirement plan (plus match), weekly lunches, commuter benefits, and tuition reimbursement.

We also heavily prioritize a healthy work/life balance, which is why we offer all full-time Team Members generous PTO options, Summer Fridays (every Friday off between Memorial Day and Labor Day), and a company holiday break between December 25th and January 1st.

ASA works in a Hybrid schedule (2) two days a week in our Boston HQ. We prioritize strategic thinkers, collaborators, and work/life pros who are looking to help make a difference in kid's education and career goals.

#LI-Hybrid