Product Marketing Lead, B2B
Skills
- Strong product intuition and strategic thinking.
- Excellent communication and storytelling skills.
- Highly analytical with ability to extract insights from complex data.
- Strong project management and prioritization capabilities.
- Ability to influence and collaborate cross-functionally in fast-paced environments.
- Creative problem-solving mindset with bias for action.
Responsibilities
- Shape product strategy by partnering with Product teams to identify new opportunities and incorporate market feedback.
- Lead end-to-end go-to-market (GTM) strategy and execution for product launches, from beta to full launch.
- Design and execute programs to accelerate product adoption and merchant engagement in collaboration with Sales, Customer Success, and Partnerships.
- Develop messaging and materials for key client-facing engagements to build trust and drive continued partnership.
- Manage multiple high-priority projects with agility, providing clarity and driving execution in ambiguous environments.
- Leverage deep product and business acumen to align GTM and product decisions with company objectives.
- Build strong cross-functional relationships and lead alignment efforts across Product, Sales, Analytics, and other teams.
- Champion Affirm’s culture and values, promoting transparency, collaboration, and innovation.
Education
- Relevant degree or equivalent experience in product marketing, product management, or related fields.
Benefits
- 100% subsidized medical, dental, and vision coverage for employees and dependents.
- Generous stipends for technology, food, lifestyle needs, and family forming expenses.
- Competitive vacation and holiday schedules.
- Employee stock purchase plan (ESPP) with discounted shares.
Average salary estimate
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