Media Buyer - 43514110871
Job Title: Media Buyer
Job Type: Full-time / Remote (Hybrid optional)
Work Hours: 9 AM – 5 PM EST, with flexibility for campaign demands
Job Overview:
We’re helping our client find a forward-thinking Media Buyer to craft, execute, and optimize media strategies across traditional and digital channels. This role is ideal for someone with a professional or academic health, clinical, or education background, armed with analytical rigor, creative agility, and a deep respect for clinical standards.
Responsibilities:
- Negotiate and buy advertising space across multiple channels—social media, programmatic, search, and traditional outlets—to maximize ROI.
- Design and implement media plans aligned with clinical messaging, product education, and health outcomes.
- Monitor campaigns continuously; analyze metrics like CPA, ROAS, CTR, and conversions, and optimize in real time.
- Bridge clinical/educational insight with marketing strategies—ensuring media placements accurately reflect product science and patient education goals.
- Coordinate with creative, analytics, and compliance teams to align messaging with clinical claims and regulatory standards.
- Use data and research to inform media decisions; apply A/B testing, segmentation, and reporting to refine targeting and creative execution.
Must-Have:
- 3+ years of proven media-buying experience, particularly in healthcare, wellness, or education sectors.
- Strong analytical skills and comfort with performance metrics and digital tools.
- Excellent negotiation acumen—especially in high-value digital media environments.
- Effective communication across teams, with attention to clinical accuracy and educational integrity.
- Flexible availability to align with Eastern Time and campaign demands.
Nice-to-Have:
- Education or experience in health-related fields (e.g., public health, medical, clinical, or education disciplines).
- Experience running campaigns for patient education, healthcare products, or wellness initiatives.
- Familiarity with compliance and regulatory standards in healthcare marketing.
Average salary estimate
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