Chief Brand Officer

About the Working Families Party

The Working Families Party (WFP) is the progressive party for the multiracial working class, fighting for a nation that works for the many, not the few. We recruit, train, and support transformational candidates up and down the ballot — and run them to win.  

We believe that no matter where we come from or what our color, most of us want the same things. We want to earn enough to thrive, not just survive, and leave a better future for our kids. We want healthy food and clean water, safe neighborhoods and a safe world. We want to be free.

The Working Families Party is regular people coming together across our differences to make a better future for us all. We’re a multiracial party that fights for workers over bosses and people over the powerful. We want an America which realizes the promise – unrealized in our history – of freedom and equality for all.

In modern politics and advocacy, attention is power. 

The Working Families Party and Working Families Power are seeking to hire our first Chief Brand Officer, a senior leadership position responsible for building the brand and reach of the Working Families Party and Working Families Power and their leaders. 

The Chief Brand Officer will design and oversee the strategies for introducing our brands and growing the profile of our leaders and making us beloved by everyday working people – reaching far beyond the political class.

The Chief Brand Officer is a storyteller – but also a systems thinker, an innovator comfortable with technology, and a leader who can gather our people and marshal our research to lay out big goals and meet them. The Chief Brand Officer is a multidisciplinary role; the ideal candidate has a diversity of experiences that may span several disciplines including narrative strategy, content development, production, marketing, research, social media and more. 

As a new role, the Chief Brand Officer will shape and build the systems, practices, and tools that define WFP’s brand strategy. Success will mean dramatically expanding the reach and visibility of WFP/WF Power, growing and engaging millions across platforms and leveraging modern technology to connect with, inspire, and mobilize everyday working people.

The Chief Brand Officer will be a part of the senior leadership of the Working Families Party and Working Families Power with the responsibility and the authority to build one of our most important assets - our brand. 

The Chief Brand Officer will establish the foundation of this role and shape and refine the scope of the position over time.  The person in this role must be able to meet the needs of a dynamic, fast-changing political organization and environment.

• Develop testable hypotheses and measurable goals to grow the reach of our brands and build the processes, systems and workflows to achieve those goals.

• Manage the Department Directors, including Communications, Arts and Culture and overseeing relevant data and technology initiatives to cohere and achieve a unified vision.

• Provide strategic leadership to the CTO in order to assess the tech stack and data systems needed to measure and achieve brand growth goals.

• Maximize the public appearances and build the public profile of the WFP/WF Power National Director Maurice Mitchell and other WFP leaders, including elected officials and union leaders, community activists.

• Participate actively in WFP senior staff leadership, including setting cross divisional objectives and goals, as well as managing the budget and overall organizational stewardship. Work in close partnership with other Division Directors to ensure organizational coherence, refinement and optimization.

• In coordination with the Development team, develop a strategy and funding model to sustain the program through activities including traditional fundraising and innovative resourcing. Activities may include drafting proposals, identifying and meeting with prospective donors, and participating in pitches and briefings as well as working with the other organizational leaders to propose recommendations about how to resource core infrastructural work that may be challenging to fundraise for independently.  

• Serve as an advisor and sometimes representative for the National Director.

• 15 or more years of relevant professional experience, which may include content production, marketing or market research, narrative strategy or other related disciplines.

• A track record of success leading measurable brand growth in some capacity.

• Experience with, or at least comfort with technology for purposes of tracking, assessment, automation and optimization of workflows. Significant managerial and leadership experience, including management of teams and management of staff leading work that you are not expert in. Exceptional written and verbal communications skills. Excellent analytical skills, including data and metrics, and sound judgment.

• Must be a results-oriented self-starter with a high level of initiative.

• Commitment to the values and vision of the Working Families Party and Working Families Power, to social, racial and economic justice and to building independent political power. 

• Location: The position is full-time and remote, eastern seaboard preferred.

• Salary: The salary range for this position is $140,000 to $210,000. 
• National Market (most locations): $140,000 to $184,000
• High Market (e.g., Denver, Portland, Sacramento): $161,000 to $205,000
• Very High Market (e.g., New York, San Francisco, Boston): $175,500 to $210,000

• The final salary will be determined based on an internal equitable scale that takes into consideration years of experience, geographic location, and final job description. We also offer a robust benefit package for full time employees including paid time off; health, dental, vision, and life insurance; flexible spending accounts; retirement plan options; professional development funding; and remote work support.

• Union Affiliation: WFP is a unionized workplace. This is a managerial role, not included in our bargaining unit. WFP's union employees are represented by the New York Metropolitan Area Joint Board, Workers United union.

Applicants must be currently authorized to work for any employer in the U.S. We are unable to sponsor, or take over sponsorship of, employment visas at this time.

Diversity, Equity, and Inclusion

Working Families Party is an equal opportunity employer with a commitment to economic and social justice. Women, people of color, LGBTQ people, people with disabilities, and members of other historically disenfranchised populations are strongly encouraged to apply. Any applicant who requires an accommodation in order to apply for or perform the essential functions of the job should contact us at [email protected] with the subject line "Application Accommodation" to request such an accommodation.