Senior Director, Partnership Marketing

Who We Are:

WWE® is an integrated media organization and the recognized global leader in sports entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television programming, premium live events, digital media, and publishing platforms. WWE’s TV-PG programming can be seen in more than 1 billion households worldwide in more than 20 languages through world-class distribution partners including NBCUniversal, The CW and Netflix. In the United States, NBCUniversal’s streaming service, Peacock, is the exclusive home to all premium live events, a variety of original programming and a massive video-on-demand library. Netflix is the exclusive home for WWE programming around the world, other than select international markets. WWE is part of TKO Group Holdings (NYSE: TKO). Additional information on WWE can be found at wwe.com and corporate.wwe.com.

TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.



Job Title: Sr. Director, Partnership Marketing
Department: TKO Global Partnerships
Location: New York, NY
Reports to: VP, Partnership Marketing

Position Summary:

TKO is seeking a Sr. Director of Partnership Marketing to join our Global Partnerships team, assigned with managing and executing WWE brand partnerships. This executive will ensure a best-in-class partnership marketing experience for our top-tier brand partners, serving as a true consultative resource that will drive partner objectives.  This person will have a proven track record of overseeing a team that manages the day-to-day relationships of brand partners including all programs and platform execution, strategy, planning, and creative development across departments. Further, the position requires a commercially minded individual that has experience generating revenue via renewing partnerships and developing integrated upsell and cross sell opportunities.

Key Responsibilities:

• Lead the end-to-end management of commercial partnerships for WWE to deliver on partner’s brand and business goals.

• Lead strategic planning for all partners, identifying and prioritizing growth opportunities aligned with business objectives, while delivering consultative solutions leveraging the power of the TKO enterprise.

• Collaborate with key internal stakeholders (including Marketing, Events, Community Relations, Media, PR, Brand, Legal, etc.), serving as cross departmental project lead to ensure alignment of partner programs with WWE initiatives.

• Act as on-site partnership lead at WWE events, including oversight of experiential integrations and partner experiences.

• Build and develop relationships with brand partner contacts, including client hosting at WWE events.

• Drive revenue by leading all renewals, upsells, and cross-sells for WWE while unlocking new revenue opportunities across the TKO enterprise.

• Support VP in in developing a high-performing consultative, insight-driven strategic marketing team.

• Champion a culture of innovation, thought leadership, and proactive partner management within the Partnerships Marketing organization.

• Manage and mentor a high-performing team of strategists and cross-functional contributors, fostering a growth mindset and collaborative environment.

Qualifications:

• 12+ years of experience in marketing strategy, consulting, commercial operations, or corporate development, ideally in sports, entertainment, or media.

• Demonstrated success in leading cross-functional strategic initiatives and driving organizational change.

• Deep understanding of brand partnerships, marketing strategy, commercialization, and client service models.

•  Strong commercial acumen, with proven experience negotiating and renewing long-term partnerships. Exceptional executive communication and stakeholder management skills.

• Experience building and mentoring high-performing teams.

• Bachelor’s degree in Business, Marketing, Economics, or related field required; MBA or equivalent advanced degree strongly preferred.





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