Associate, Loyalty Marketing

Overview

The Insider app Loyalty team is seeking a dedicated and detail-oriented Associate to support Marketing for our first of its kind loyalty application and provide critical support in the execution and ongoing management of our platform, Insider, across multiple properties in the Greater Boston area and beyond. This position is designed to ensure the app remains current, accurate, and engaging, while supporting crucial administrative responsibilities related to content and marketing technology.  The successful candidate will serve as a key point of contact for brand partners within Greater Boston’s most desirable lifestyle destinations and internal stakeholders, ensuring seamless platform performance and customer adoption.

Through on-the-job training and mentoring, this person will learn state-of-the-art marketing and advertising technology including Sanity.io, Klaviyo, Meta Business Manager and Google Ads – using these tools to carry out sophisticated data-driven use-cases critical to the success of the Insider program. The role will become an expert on the intersection of world-class retail, loyalty programs, and sophisticated marketing techniques.

Key Responsibilities

• Manage, update, and maintain content within the loyalty application to ensure accuracy and consistency across all properties and a stellar experience for Insider app users.
• Perform regular quality assurance testing, including transactions and functionality checks, identifying and resolving issues promptly to ensure the highest satisfaction levels for Insider members.
• Collaborate with tenant partners and internal teams to coordinate loyalty rewards, promotions, and app-related needs.
• Support WS Field teams by handling administrative tasks related to the loyalty platform, enabling them to focus on strategic marketing initiatives.
• Be the Insider champion at on-site events, ensuring smooth app usage and customer adoption during activations.
• Track and report on key performance indicators, identifying opportunities for optimization and improved engagement.
• Support Associate Director of Analytics in building paid social campaigns, supporting email and push notification campaigns in Klaviyo, and tracking/analyzing results.

• Bachelor’s degree in marketing, Communications, Business, or related discipline (or equivalent professional experience).
• 1–2 years of experience in marketing, digital platforms, retail operations, or customer engagement preferred.
• Strong organizational skills and the ability to manage multiple projects simultaneously.
• Attention to detail, demonstrated problem-solving, and analytical skills.
• Excellent written and verbal communication skills, with the ability to collaborate across teams.
• Strong interpersonal skills, with the ability to market a product or service, and represent a brand in public. Proficiency in at least one digital platform and a strong desire to become an expert on multiple data-driven marketing technology platforms. Flexibility to travel to properties and provide on-site event support as needed.

Why Join Us
At WS Development, we are committed to creating engaging customer experiences through innovation and collaboration. This role offers the opportunity to work in a dynamic environment, contribute to the growth of our digital engagement platforms, and develop a career in loyalty program management and marketing.

About WS Development

Massachusetts-based WS Development is a mixed-use developer with a singular mission: creating places people want to be. With an approach that values art, science, innovation and, above all else, people, WS strives to engage each community it serves with best-in-class experiences, designed with our customers, tenants and partners in mind. Established in 1990, WS is one of few vertically-integrated real estate companies that conceptualizes, owns, operates and leases more than 100 properties that range from cutting-edge urban spaces to lifestyle and community centers. With over 22 million square feet of existing space and an additional nine million square feet under development, it is one of the largest privately-owned development firms in the country.

WS is where great ideas and great people come together to design, build, and operate some of the best loved real estate projects in the country. We live at the intersection of entrepreneurship and establishment. We have the infrastructure of decades supporting a culture of free-thinking excellence.

We expect every WS employee to feel welcomed and valued irrespective of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status, marital status, parental status, cultural background, and life experiences. Or for any other reason.