Media Buyer / Paid Ads Specialist

Who We Are 

We are a fast-growing vertical SaaS company that leverages innovation and disruptive technologies to improve consumer experiences, outcomes, and predictability in elective medicine. Our team thrives on challenges, embraces change, and is dedicated to transforming our industry. 

Adoreal is scaling rapidly, and this role is designed to support growth. As we automate more of our processes and general lead generation workflows, we are looking for a strategic implementor who can take on high-impact work in sales and marketing automation. 

Who We're Looking For 

We are seeking a highly skilled Media Buyer / Paid Ads Specialist who thrives in a fast-growing, data-driven environment. The ideal candidate is a strategic implementor who excels in managing and optimizing multiple accounts at scale, driving measurable growth across Google Ads and Meta Ads platforms. They bring advanced analytical capabilities, fluency in performance testing frameworks, and the ability to translate data into smart decision-making. This person collaborates seamlessly with creative, product, analytics, and automation teams to ensure alignment and efficiency as we continue to scale our marketing operations.

Responsibilities

Strategic Implementation 

• Develop and execute comprehensive paid media strategies across multiple client accounts or business units in collaboration with team 

• Lead media buying initiatives that drive scalable growth while maintaining efficiency metrics 

• Establish testing frameworks and optimization protocols for continuous performance improvement 

• Collaborate with cross-functional teams (creative, analytics, product, automation) to align paid media with broader marketing objectives and standardize workflows 

Account Management & Execution 

• Manage monthly ad budgets across 5-10+ accounts simultaneously 

• Execute campaign setup, launch, monitoring, and optimization across multiple platforms 

• Conduct regular account audits and performance reviews 

• Implement advanced bidding strategies and budget allocation models 

• Scale winning campaigns while maintaining or improving efficiency metrics 

Optimization & Analytics 

• Continuously analyze campaign performance data to identify optimization opportunities 

• Implement A/B and multivariate testing across ad creative, audiences, landing pages, and bidding strategies 

• Develop custom attribution models and reporting frameworks 

• Translate complex data insights into actionable recommendations 

• Monitor competitive landscape and industry trends to maintain competitive advantage 

• 5–7 years of hands-on experience managing and optimizing paid media campaigns across multiple client accounts or business units.
• Strong communication skills in English (written and spoken) Level C1

Platform Expertise (Must Have) 

• Google Ads: Advanced proficiency including Search, Display, Shopping, Performance Max, YouTube 

• Meta Ads (Facebook/Instagram): Expert-level knowledge 

• Additional Platforms: 

• LinkedIn Ads (B2B focus) 

• TikTok Ads (emerging channel expertise) 

Technical & Analytics Tools 

• Analytics & Tracking: 

• Google Analytics 4 (advanced) 

• Google Tag Manager 

• Conversion tracking implementation 

• UTM parameter management 

• Multi-touch attribution modeling 

• Data & Reporting: 

• Excel/Google Sheets (advanced formulas, pivot tables, data visualization) 

• Data Studio / Looker Studio 

• Tableau or Power BI (preferred) 

• SQL basics (preferred) 

• Marketing Technology: 

• CRM platforms (Salesforce, HubSpot) 

• Marketing automation tools 

• Landing page builders (Unbounce, Instapage) 

• Call tracking software 

• Ad management platforms (Optmyzr, Marin, Kenshoo) 

Why Adoreal? 

Joining Adoreal means becoming part of a high-performing, ambitious team that works hard, achieves extraordinary results, and enjoys the rewards that follow. Every employee receives equity, aligning us all in our shared success. Promotions and growth opportunities are limitless, driven only by your performance and dedication to our core principles: 
 

• We do what is best for the company, not what is best for individuals of the company—we take pride in our work, but not in pride itself—the success of Adoreal is more important than our egos. 

• We always share relevant information and admit our mistakes freely and openly (even when it is worrisome or uncomfortable to do so). Candid communication and a solution-oriented mindset is rewarded. 

• We innovate by finding the right problems, then solving them. We thrive on change that minimizes complexity and improves situations for our stakeholders. 

• We incentivize efficient results & people over process and focus only on the work that creates the most value for our stakeholders. 

• We are quietly confident and openly humble, being tenacious in our quest to perform and inspire others with our thirst for excellence. 

• We do not bow up and knock down—we care about our teammates and treat all of them with respect, regardless of their level within the company. 

• We are steadfast in our pursuit to better our company, our colleagues, and ourselves. When we hire, we only hire people who bleed our principles and who will hopefully be our replacement one day. 

At this time, Adoreal is not offering visa sponsorship for this position. Candidates must have current and valid authorization to work in the country where they are applying. We comply with all applicable employment and immigration laws, including U.S. regulations, and encourage applicants to verify their work authorization status before applying.

 
 
Adoreal is an equal opportunity employer committed to fostering a diverse, inclusive, and fair workplace. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, veteran status, or any other protected characteristic under applicable U.S. law (EEOC) or local employment regulations where we operate. We encourage applications from candidates of all backgrounds. 
Accommodations for disabilities are available upon request throughout the recruitment process. 
 
*We are not working with search firms for this role, thank you*