Digital Marketing Specialist (Demand Generation) (100% Remote - Chicago Area Preferred)
Skills
- 3–6 years of hands-on digital marketing experience focused on email, landing pages, and conversion optimization
- Proficiency with marketing automation tools (HubSpot, Mailchimp, or similar)
- Experience with CMS platforms (WordPress, Webflow, or similar)
- Familiarity with analytics and reporting tools (Google Analytics, HubSpot reporting)
- Strong copywriting and editing skills oriented to conversion
- Data-driven mindset and experience running tests and optimizations
Responsibilities
- Design, build, and optimize email marketing campaigns to attract and convert prospects
- Create and optimize landing pages and web content focused on lead generation
- Run A/B tests and apply analytics to continuously improve campaign performance
- Collaborate with SEO, paid media, design, and analytics teams to deliver integrated campaigns
- Write and edit persuasive, conversion-focused copy for emails and landing pages
- Track and report on campaign KPIs with actionable recommendations
- Stay current on digital marketing trends and propose new tactics and experiments
Education
- Bachelor’s degree in Marketing, Communications, Business, or related field preferred
- Relevant marketing certifications (e.g., HubSpot, Google Analytics) a plus
- Equivalent experience will be considered in lieu of formal degree
Benefits
- Competitive pay
- Health, dental, and vision insurance
- 401(k) with company match
- Generous PTO and holidays
- Paid parental leave
- Ongoing professional development
- 100% remote with Chicago area preferred
Average salary estimate
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