Senior Manager of Digital Analytics

Westgate Resorts provides a diverse range of vacation experiences. From sandy beaches on the Atlantic Ocean to snow-covered Utah mountains, families can affordably experience the country's most desirable vacation destinations. A world leader in the timeshare and hospitality industry, Westgate has resorts in Florida, Tennessee, South Carolina, Missouri, Utah, Nevada, and Arizona. Westgate meets every vacation expectation, for every family, for every budget. As we continue growing, we will continue offering the best and most-affordable vacation options out there!

Westgate Resorts is looking for an insightful, data-driven, and collaborative Senior Manager of Digital Analytics to lead the strategy, implementation, and reporting of digital analytics across our flagship hospitality and vacation ownership websites. In this role, you’ll shape how data drives smarter decisions around eCommerce performance, customer behavior, website optimization, digital marketing, SEO/SEM strategies, and revenue opportunities.

If you love transforming data into stories, solving tricky analytics challenges, and influencing high-level decisions that directly impact bookings, guest experience, and business growth, this is the role for you.

You’ll work hands-on with GA4/Google Analytics 360, GTM, paid media tracking, attribution modeling, A/B testing, dashboarding, and cross-functional analytics initiatives. You’ll partner with Revenue Management, Digital Marketing, Inventory, Call Center, SEO, and Paid Media teams to deliver insights that shape strategy across the enterprise.

This leadership position reports directly to the National Director of Rentals within the Marketing organization.

To perform this job successfully, an individual must be able to perform each essential duties and responsibilities satisfactorily. Additionally, the person must possess and adhere to the following core company values:

• Integrity
• Passion
• Work Ethic

What You'll Do as a Senior Manager of Digital Analytics:

Digital Analytics Leadership & Strategy

• Lead the development, management, and presentation of digital analytics insights and recommendations that drive business decisions across marketing and eCommerce.
• Define key metrics, KPIs, and attribution models in partnership with internal and external stakeholders.
• Stay up-to-date with best practices and trends in web analytics, SEO, SEM, paid media, paid social, content performance, and digital campaign optimization.

Data Implementation & Tracking

• Oversee tagging structures, tracking plans, and measurement strategies to ensure accurate and complete data collection across all sites and marketing channels.
• Drive requirements and provide guidance for analytics implementation across platforms (GA4/360, GTM, paid media pixels, affiliate tracking, etc.).
• Partner with cross-functional teams (SEO, Paid Media, Call Center, Revenue Management) to integrate multi-channel data and solve tracking gaps.

Reporting, Insights & Optimization

• Develop automated and ad-hoc dashboards and reporting for all levels of leadership, operational teams, and key business partners.
• Analyze performance across the customer journey—including booking windows, room types, rate categories, traffic source performance, conversion funnels, and seasonal patterns.
• Translate complex datasets into actionable insights, compelling presentations, and data-driven recommendations.
• Conduct A/B testing and multivariate analyses to support optimization initiatives.

Cross-Functional Collaboration & Project Management

• Participate in analytics-focused workgroups and support enterprise marketing initiatives with insights and data storytelling.
• Manage stakeholder relationships by gathering input, aligning expectations, and ensuring high transparency throughout projects.
• Present findings through PowerPoint, dashboards, whiteboards, and in-platform walkthroughs (GA, GTM, Data Studio, etc.).
• Collaborate with marketing, revenue management, digital operations, and inventory teams to reach shared goals.
• Perform other duties as assigned.

What You'll Bring as a Senior Manager of Digital Analytics:

Experience:

• 8–10 years in a digital analytics role supporting eCommerce, hospitality, hotels, travel, or multi-site environments preferred.
• Strong analytical experience interpreting complex datasets from websites, booking engines, and online travel platforms.
• Proficiency in Google Analytics 360/GA4, Adobe Analytics, and tag management systems (Tealium, GTM).
• Knowledge of paid media platforms (Google Ads, DV360), social analytics (Facebook Business Manager/Meta Insights), and SEO performance tools.
• Experience building dashboards using Looker Studio / Google Data Studio, Tableau, or similar.
• Some experience with A/B testing and personalization tools.
• Demonstrated ability to communicate insights clearly to both technical and non-technical audiences.
• Exceptional presentation skills; ability to turn data into a compelling business story.
• Strong project management, organizational skills, and the ability to manage multiple projects simultaneously.
• Proven track record of making sound decisions, taking initiative, and driving results.
• High emotional intelligence with the ability to influence, collaborate, and earn stakeholder trust quickly.
• BA/BS preferred in Marketing, Data Analytics, Business, Statistics, Finance, or related field.
• Local candidates only; relocation assistance is not offered.

Technical Skills:

• Expertise in analytics attribution models and revenue attribution challenges common in hospitality and eCommerce environments.
• In-depth knowledge of the Google ecosystem: Google Analytics 360/GA4, Google Tag Manager (GTM), Google Ads, Google Search Console (GSC).
• Experience implementing third-party marketing pixels (Meta/Facebook, Quantcast, Reddit, affiliate networks).
• Experience using data connectors such as SuperMetrics preferred.
• Looker Studio / Google Data Studio experience a plus.

Travel Requirements:

• Limited travel required. Approximately 15% of time

Why Westgate?

• Comprehensive health benefits – medical, dental and vision
• Paid Time Off (PTO) – vacation, sick, and personal
• Paid Holidays
• 401K with generous company match
• Get access to your pay as you need it with our Daily Pay benefit
• Family benefits including pregnancy, and parental leave and adoption assistance
• Wellness Programs
• Flexible Spending Accounts
• Tuition Assistance
• Military Leave
• Employee Assistance Program (EAP)
• Life, Disability, Accident, Critical Illness & Hospital Insurance
• Pet Insurance
• Exclusive discounts for Team Member (i.e., hotels, cruise, resorts, restaurants, entertainment, etc.) 
• Advancement & development opportunities
• Community Involvement Programs

Westgate Resorts is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other protected status under federal, state or local law. If you have a disability and believe you need a reasonable accommodation in order to complete your application or any part of the recruiting process, please email [email protected] with the job title and the location of the position for which you are applying.

  This job posting is intended to provide a general overview of the position and may not include every responsibility, duty, or qualification required. Duties, responsibilities, and activities may change at any time with or without notice.