Director, Development CNN VOD Streaming

Your New Role...

CNN is hiring a Director of Development for its new streaming service. This role is focused on the creation, piloting and launch of new video formats and franchises for a direct-to-consumer platform. The Senior Development Producer is a highly creative editorial leader who thrives in shaping new concepts from the ground up – combining visual innovation, deep journalistic instincts and platform-savvy thinking to build what’s next in video storytelling. 

Your Role Accountabilities...

• Lead the development and piloting of original video formats for VOD and streaming, from concept, greenlight and execution. 

• Create treatments, pilot scripts and mood boards to communicate vision and tone across teams and stakeholders. 

• Pitch and test content ideas that align with audience behavior, emerging formats, and CNN’s editorial mission. 

• Collaborate with producers, reporters, correspondents, anchors and contributors across CNN to develop vehicles that showcase talent and subject matter expertise in new, internet-native ways. 

• Shape creative direction for pilots and prototypes, overseeing scripting, visual identity, pacing and editorial framing. 

• Manage iterative feedback loops and format testing based on data, internal feedback, and editorial goals. 

• Partner with management to scope cost-effective budgets and timelines for pilots and beyond. 

• Work closely with design, product, audience development and strategy teams to ensure new concepts are platform-aware and scalable. 

• Stay ahead of trends in digital storytelling, creator-driven media and news consumption patterns to inform development slate. 

• Support the evolution of CNN’s streaming identity by contributing bold, fresh storytelling that sets the standard for digital-first news video. 

• The Senior Development Producer/Director fulfills these responsibilities by utilizing demonstrable technical, editorial and development expertise. Assignments will be completed under production deadlines, requiring flexibility with schedule/working hours.  

Qualifications & Experience...

• Typically 10+ years of experience developing and producing editorial video, with a track record of building successful formats from scratch. 

• Strong creative instincts and ability to translate editorial ideas into compelling visual formats. 

• Demonstrated experience launching new franchises or video series, especially for digital or streaming platforms. 

• Familiarity with data-driven content development and experimentation cycles. 

• Comfortable working with high-profile talent and executives, with the ability to shape ideas collaboratively. 

• Skilled in scripting, creative development, visual storytelling and pilot production workflows. 

• Deep understanding of current media trends and evolving audience habits. 

• Strong collaborator and cross-functional partner    

• A natural innovator with a passion for pushing journalism into new formats and platforms.                                 

• Fluency in Adobe Creative Suite. 

• Demonstrated technical and creative expertise in editing and producing, including but not limited to the Adobe Creative Suite with an emphasis on After Effects and color correction  

• Must be agile and adaptable in a fast paced, rapidly changing environment.